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Bradley Cooper first actor to endorse Haagen-Dazs

New Delhi, May 15 : Oscar-nominated Hollywood actor Bradley Cooper will be seen in a new global campaign by American ice cream brand Haagen-Dazs.


The 38-year-old has become the first Hollywood celebrity to appear in a campaign by the brand, titled House of Haagen-Dazs.

"Bradley Cooper is the first celebrity to appear in a Haagen-Dazs campaign and is a perfect match for the brand, epitomizing class and style," Arindam Haldar, director of Premium Foods at General Mills, the parent company of Haagen-Dazs, said in a statement.

"The new House of Haagen-Dazs campaign will reassert the pioneering, quality credentials of the brand and highlight our pure captivation and craftsmanship," he added.


Caption: Bradley Cooper becomes the face of Haagen-Dazs

The television commercial was shot at the Zamek Ploskovice estate in Prague, directed by Hollywood's Allen Hughes.

The campaign has been launched in India through mediums like print, digital (Youtube) space, and across eight Haagen-Dazs lounges around the country.

Known for its taste, quality and innovation, Haagen-Dazs is available at more than 900 outlets worldwide. In India, it has lounges in Delhi, Mumbai, Bangalore and Chandigarh.

--IANS (Posted on 15-05-2013)

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