Kolkata, May 8 IBNS | 2 years ago

With the auspicious occasion of Akshaya Trithiya soon approaching, veteran actress Moon Moon Sen, along with her actress daughter Raima Sen, visited Senco Gold Jewellers in Kolkata on Tuesday to shop for white platinum jewellery.


They were consulted by Bengali astrologer and vastuvid Sri Vivekanand Sastri who explained how platinum jewellery is considered auspicious during this period for its pure and eternal white features.

The mother-daughter duo also launched the new platinum jewellery collection by Senco Gold Jewellers for Akshaya Trithya.

Akshaya Trithiya, one of the four most auspicious days of the Hindu calendar, falls on May 13 this year.

Moon Moon Sen said, "For my lovely daughter I wouldn't think of anything else but the best and only what is truly eternal is what I would wish to gift her. Just like our relationship which is everlasting, so is the eternal nature of platinum which is the perfect choice to commemorate our special bond of love.

"With this exquisite platinum necklace and earring set from Senco Gold Jewellers, I wish her eternal prosperity and may she always be happy."



Raima Sen said, "Platinum jewellery is my kind of style, as it is understated, elegant and has modern appeal. Each piece of jewellery in platinum is exclusive in itself and nothing brings out the brilliance in diamonds more than precious white platinum.

"I am truly touched by my mother's gesture of gifting me beautiful and eternal platinum jewellery and showering her blessings on me."

Pandit Vivekanand Sastri said, "Only what is truly eternal will bring everlasting prosperity for the auspicious occasion of AkshayaTrithiya that is best celebrated in white. Eternal platinum with its natural white colour symbolizes purity, wealth, power and strength. That is why it is indeed a blessed metal for Akshaya Trithiya."

Suvankar Sen, Director, Senco Gold said, "The awareness about platinum jewellery is on an upward trend and thus on the auspicious occasion of Akshaya Trithya we are unveiling a new range of platinum jewellery and pure platinum coins. Today people are seeking new designs and the white metal is gaining popularity for its exclusivity."

(Posted on 08-05-2013)