Pendleton's success at London Games catapults bike sales in UK by 15 percent
Cyclist Victoria Pendleton's success at the recently concluded London Games coupled with the exploits of Bradley Wiggins and the other Olympic heroes has catapulted the sales of bicycles.
Also known as the 'Pendleton Effect', stylish sit up and beg bicycles for women designed by gold medallist, which were introduced in the spring, have been a particular success.
The UK's biggest bike retailer, Halfords, revealed the number sold in the three months to September was up by almost 15per cent on a year ago.
Pendleton and other women medallists from the Olympics like Lizzie Armitstead, Laura Trott, Dani King, Joanna Rowsell have been an inspiration for women to take to two wheels.
Boardman bikes were used by triathlon gold medallist Alistair Brownlee and his brother Jonathan, who claimed bronze, in the Summer games.
"The Boardman and Pendleton ranges really resonated with the customers during the Olympic period," the Daily Mail quoted Halfords commercial director, Paul McClenaghan, as saying.
"The exposure that Chris had during the Tour de France and Victoria during the Olympics helped to raise the profile of the brand," he added.
Halfords chairman, Dennis Millard, said the enthusiasm triggered by the Olympics has proved to be infectious.
"When the middle-aged man in Lyrca buys his racing bike, the rest of the family join in," he said.