E-commerce records over 30 pc growth in India in last 1 yr
Kolkata, Mar 20 : In spite of mushrooming of huge shopping malls and attractive business outlets across the country,the preference for on-line shopping through global platforms has been growing by over 30 per cent per annum.
This has been revelaed during a nationwide survey done by a leading e-commerce platform 'e-bay India' between August 2011 and December 2012 on the current trends of on-line shopping in both urban and rural India and its future roadmaps.
Releasing the 70 page survey report called 'ebay.in census 2012' here today, ebay India Director Sharat Digumarti said during the past 18 months over five million people had used ebay platform to do on line shopping of at least 12 different products in every(one) minute.
Moreover, by using 4306 e-commerce hubs in 28 states and seven union territories the country's on line shoppers did a total transaction of more than Rs 5,000 crore since August 2011, Mr Digumarti quoting the census report said.
He said Delhi with over 200 e-commerce hubs remained on top among all cities in terms of the total volume of on line business transactions, followed by Mumbai, Jaipur, Bengaluru, Chennai, Hyderabad, Ahmedabad, Kolkata, Chandigarh and Pune in that order.
Similarly, Mr Digumarti said,among the country's huge rural population those staying in and around Guntur in Andhra Pradesh, followed by those living at Choryasi in Gujarat, Karthiklapally in Kerala, Villupuram in Tamil Nadu, Dindori and Jalgaon in Maharashtra had been found to be the most prolific on-line buyers and sellers of diversified consumer items ranging from camera and mobile phones to old coins, sarees and household items.
Asked whether preferences of on-line purchasers and sellers varied from region to region and from city to city, the e-bay director replied in the positive.
He said while majority of deals in Southern and Western India comprised valuable and take savvy items like i-pod, tablets, two wheelers, specious stones and others, those in Northern and Eastern India opted for ethnic goods, cosmetics, old scriptures and books.
At least 40 per cent of the buyers were women between the age of 18 and 40, Mr Digumarti said and claimed that the number had been growing on daily basis.
When his attention was drawn to the role of e-bay in West Bengal and Kolkata in particular, Mr Digumarti said with about 270 ecommerce hubs in every corner of the state including nearly 50 in the city, Kolkata occupied the eight most active on line shopping zones of the country till last year.
"With lots of business and other activities going on all across the state and the city we hope that the growth of on-line shopping trends here would go up substantially in the coming months," he said.