AIR commands more listenership than private radio channels
New Delhi, Mar 12 : All India Radio (AIR) commands more listenership than most of the private radio channels, the Lok Sabha was informed today.
In a written reply, Information and Broadcasting Minister Manish Tewari said, ''As far as AIR is concerned, it reaches 99.19 per cent of country's population and covers 91.87 per cent in terms of area.
''Hence, the coverage and reach of the AIR cannot be compared with private radio channels.''
The comparative listenership data, as per Radio Audience Survey (RAS) conducted for 2011-12, revealed that AIR's FM channels -- AIR FM Rainbow and FM Gold -- commanded more listenership than most of the private FM channels, he informed.
He added that Prasar Bharti has informed that TRPs of Doordarshan and other private channels are reviewed on weekly basis.
As per Doordarshan Audience Research TV Ratings (DART), survey report in rural India, DD National got the first position across channels in January, the Minister added.