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Posted on Mar 07, 03:52PM | IBNS
Berlin, Mar 7 : Yes Bank, India's fourth largest private sector bank, on Thursday launched the 'Incredible India Travel Card', in association the Ministry of Tourism, as a value add to enrich India's tourism campaign, 'Incredible India', and build on the new theme, 'Find what you seek...'.
Union Tourism Minister K. Chiranjeevi, along with Chitra Pandeya, Senior President and Country Head, Liabilities Mgt, Cards And Direct Banking, Yes Bank, jointly unveiled the new card at the ITB Fair at Berlin, Germany.
The 'Yes Bank- Incredible India Travel Card' is a prepaid travel card in Indian Rupee denomination for visitors to India and can be preloaded with a value of up to INR 50,000 at any given point of time, subject to basic KYC procedures.
The card will be distributed through Yes Bank's extensive branch network, Full- Fledged Money Changers (FFMCs) and Government recognized 3rd party vendors, such as travel agents, hotels, airport kiosks, etc.
The card can also be used at any POS terminals and to withdraw cash from ATMs across the country.
Chiranjeevi said: "The Ministry is committed towards creating a seamless tourist infrastructure, facilitating quality services to enrich the tourist experience.
"I am hopeful that initiatives such as the Incredible India-Yes Bank Travel Card will go a long way in fructifying this vision, and urge stakeholders in the tourism fraternity to come up with more such innovative ideas to realize the vision of making India a world class tourist destination."
Rana Kapoor, Founder, Managing Director & CEO, Yes Bank, said: "The 'Incredible India' campaign has a huge global recall, and we believe that the private sector too must supplement the Ministry's marketing efforts with robust product offerings to deliver a smooth and flawless tourist experience."