Global project to showcase brands, leaders from most promising nations of Asia
World Consulting and Research Corporation (WCRC) has declared the genesis of Asia's most promising brands and leaders for fiscal 2012-13.
The project will accentuate brands and leaders involving the most promising nations of Asia for business, namely India, Singapore, Malaysia, Philippines, Taiwan, Thailand, Indonesia, Japan, China, South Korea, Sri Lanka, Bangladesh, Dubai, Saudi Arabia, Qatar, Kuwait, Oman, Hong Kong and Vietnam, among the prominent research regions.
Asserting the relevance of Asia's Most Promising (AMP) as an in-depth substantiation and incisive reflection of the brands that brings to the fore companies that have shown tremendous growth in the past few years, Abhimanyu Ghosh, Editor-in-Chief, Asia's Most Promising Brands and Managing Director, World Consulting and Research Corporation said, "These brands have the potential to overtake the market leaders of today through their innovative marketing techniques, product innovations and brand recall. The project would focus on The Most Promising Brands in Asia, which, through their robust growth and formidable presence, are successfully taking on and outclassing their competitors."
He further added, "We intend to provide the business universe, marketing fraternity and the consumer community at large, the most credible, insightful and entertaining industry standard of brand compilation, underscoring the promise quotient of present-day exceedingly successful brands propelling the business and economic engines of Asian advancement to global supremacy. Deploying a variegated toolset of intrinsic and extrinsic brand barometers and validating ourselves with precision-driven checks and balances at critical junctures of the research methodology, we endeavour to construct and creatively present an authentic final product that is as specific as it is comprehensive."
A total of 200 brands shall feature across 50 industry categories to form the Most Promising Brands of Asia, and the research will culminate in a grand launch event during the Asian Brand and Leadership Summit 2013 in Dubai later this year.