Indian Princess season 4 launched 
Mumbai, Jan 10 (IBNS)
A beauty pageant titled 'Indian Princess '13', was announced here on Thursday.
Executive President of Atharva Group, Sunil Rane, in association with Ashwagandha Entertainment Pvt Ltd and Blue Ocean Resort and Spa made the announcement.
Actress cum model Nathalia Kaur was present on the occasion and posed with the contestants marking the commencement of Indian Princess Season 4.
Indian Princess is a heroic and unique initiative from the students and the management of Atharva that recognizes, inspires and paves way for talent to be nurtured and bred, the group claimed.
The finale of the fourth season is scheduled for Mar 8, 2013 to be held in Mumbai.
The auditions for this season were held at Mumbai, Nagpur, Delhi, Pune, Ludhiana, Chandigarh, Shimla, Cochin, Dehradune, Hyderabad, Bangalore, Jaipur, Ahmedabad, Ludhiana, Shimla and Lucknow and witnessed a lot of excited fresh faces.
Indian Princess is an effort to identify, inspire, train and nurture the young girls to showcase their talent and give them a breakthrough in the fashion world along with creating benchmarks for the international fashion industry.
Conceptualized by Sunil Rane, 'Indian Princess' works towards a social cause.
"In its fourth year today, 'Indian Princess' not only provides an ideal platform to beauty and fashion aspirants but also supports dependants of war heroes as well as girl child education in the form of financial assistance," Rane said.
"The response has been remarkable and it has seen tremendous growth since its inception in 2009. Through this initiative, we want to ensure that we give back to the society," he added.
He also mentioned that the contestants of Indian Princess and Indian Princess International will be taken to Thailand for promotions and international training and grooming sessions before the Grand Finale.
The Tourism Authority of Thailand (TAT) is actively supporting during Thai visit.
The pageant helps the young participants transform into a diva through a comprehensive training capsule.
The training imparted ranges from diction, fitness, grooming and etiquettes, ramp walk, make up and styling to photo shoots and presence for international audiences and ramps by eminent experts from all over the world. --IBNS