Magazines urged not to promote 'fad diets'
Jo Swinson, the Liberal Democrat Equalities minister, has appealed to magazines to stop promoting "miracle diets" after the Christmas season.
She has warned that the health of young women and men could be put at risk if they are encouraged to go on "fad diets" in the New Year, the Independent reported.
In an open letter to editors of women's, men's, health, celebrity and gossip magazines, Swinson noted that many magazines focus on irresponsible, short-term solutions and encourage readers to jump on fad diet bandwagons.
The minister said magazines should encourage reasonable expectations, instead of dangerous ones, along with exercise and healthy eating.