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EID Parry launches call centre for farmers

Posted on Dec 27, 09:53AM | UNI

EID Parry India Limited, one of the largest manufacturers of Sugar in India and part of the Murugappa Group, today launched a call centre solution for the benefit of the farmers.

A company statement here said this would benefit about 90,000 farmers registered with EID Parry at five locations in Tamil Nadu and Puducherry.

Through this initiative, the farmers would get access to real-time information about land preparation, advice on soil condition andfertiliser application, cane cultivation technologies, financial details on cane payment, harvesting, labour, transport payments and other related information.

This was being implemented to further improve the relationship with the farmers and to reach out all those interested in cultivating sugarcane.