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Ambika Soni is 'Impact Person of the Year'

Posted on Dec 22, 03:30PM | IBNS

It is that time of the year when the Indian media, marketing and advertising industry chooses the one individual, who made the most significant impact on the industry and who stimulated a game-changing paradigm shift in business dynamics and deeply influenced its constituents.

And this coveted recognition, IMPACT Person of the Year (IPOY) this year has gone to the catalyst, who took a bold step that has changed the face of television in India - Member of Parliament Ambika Soni, who until recently was the Minister of Information and Broadcasting and a Union Cabinet Minister.

The other esteemed nominees for the 8th edition of IPOY awards were: Man Jit Singh (CEO, Multi Screen Media), Punit Goenka (Managing Director and CEO of Zee Entertainment Enterprises Limited), Sanjay Gupta (CEO of Jagran Prakashan Limited), Vikram Sakhuja (CEO-designate of Maxus Worldwide) and Vineet Jain (Managing Director of Bennett, Coleman and Co, and the Group's chief strategist, marketing visionary and editorial architect).

The IMPACT Person of the Year 2012 title was awarded to Soni for leading the landmark shift to digitisation of Television in India and her relentless and path-breaking work in the media and entertainment domain.

Soni said, "It is a great honour to receive this recognition. I dedicate this award to my stint in the I and B Ministry and it will have a place of pride in the venerable Ministry serving as a reminder that the job is yet to be completed."

Ambika Soni receives Impact Person of the Year 2012 award from B Sai Kumar Group CEO of Network18 Group.

Annurag Batra, Chairman and Editor in Chief, exchange4media Group that publishes IMPACT, said, "n a tough year, Ms. Ambika Soni has led from the front and made an outstanding contribution on many fronts in an industry whose health can help improve the health of the nation."

In her role as Information and Broadcasting Minister from May 2009 to October 2012, Soni safeguarded progressive content on Television while promoting self-regulation in broadcast and other media; widened the reach of Indian language channels; firmed up FM Phase III policies in Radio; and supported the Print industry to ensure growth even in an economic downturn.

To her goes the credit for resurrecting the almost defunct National Film Development Corporation, and putting Prasar Bharati on the road to revival.

Also to her credit is the setting up of four new branches of the Indian Institute of Mass Communication (IIMC) in Jammu and Kashmir, Kerala, Maharashtra and Mizoram and efforts to upgrade the IIMCs as centres of world class media education, training and research.

Soni has been committed to ensuring a level playing field for different segments of the media and creating a robust industry through her efforts.