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Posted on Dec 21, 07:35PM | IBNS
Conservation of environment and building social infrastructure is imperative for sustainable development and to ensure prosperity reaches bottom of the pyramid and touches the life of all citizens, said former President of India A.P.J. Abdul Kalam in New Delhi.
"Corporate Social Responsibility (CSR) should become an integral part of corporate strategy, management practices, business operations and product development," said Kalam while addressing a 'CSR Excellence Awards 2012-13' organized by The Associated Chambers of Commerce and Industry of India (ASSOCHAM).
"CSR should be implemented to enhance business sustainability, provide new opportunities, develop customer loyalty and improve stakeholder relationship," said Kalam who is also one of India's most-seasoned scientist.
Talking about the Provision of Urban Amenities in Rural Areas (PURA) through creation of physical, electronic and knowledge leading to economic activity, Kalam said "Evolution of sustainable systems like PURA is the need of the hour to bring about inclusive growth and integrated development."
Suggesting the industry a roadmap for sustainable development mission in promoting and protecting the environment, Kalam said: "The industry should form a consortium and locate and choose village clusters and implement sustainable development systems."
Besides, the industry may also take up model cities, villages and try to achieve carbon neutrality, added Kalam.
"The industry should also evolve a comprehensive action map to perk up the transport sector making it energy independent by using bio-fuels, ethanol and associated research challenges on cost effective efficient biofuel and ethanol production, associated policy intervention and necessary laws," said Kalam.
"Campaigns must also be run for tree plantation of about billion trees in all rural and urban schools to ensure sustainable development reaches the unreached."
Kalam also presented the CSR Excellence Awards 2012-13 to Tata Steel, Hindustan Petroleum Corporation Limited (HPCL) and Binani Zinc which won the awards in large, SME (small and medium enterprises) and other categories respectively.
Amid others who also addressed the ASSOCHAM summit: Rajkumar Dhoot, president, ASSOCHAM; Sunil Kanoria, vice-president, Preeti Malhotra, chairperson of the Corporate Affairs Council and secretary general D.S. Rawat.