Djokovic buys world's supply unit of donkey milk cheese for new restaurant chain!
World number one Novak Djokovic has bought the entire 2013 output of the Serbian farm, which produces cheese made of donkey's milk at a staggering 400 pounds a pound for his new restaurant chain.
It takes 25 litres of fresh donkey milk to make a single kilogram of the finished cheese, and Djokovic, who is opening a chain of restaurants in his native Serbia, wants the donkey cheese, known as pule, to be a main attraction
The Zasavica farm, which lies 50 miles west of the Serbian capital Belgrade, boasts a herd of 130 and is said to be the only place in the world where donkeys are milked for cheese
By agreeing to buy the entire supply, Djokovic hopes to ensure there will be enough to go round although it is not clear how much he will charge for a portion.
The delicacy is produced on a donkey farm in Zasavica, set amid one of Serbia's most famous wildlife and nature reserves.
The manager of the Zasavica cheese company, Slobodan Simi, said they agreed to sell the entire year's production to the tennis ace largely because he would be a great ambassador for the little-known product
"It will save a lot of effort having to deal with various restaurants - with only one customer buying the lot we don't have to worry too much about salesmen," the Daily Mail quoted Simi, as saying.
Donkey milk is said to be particularly healthy for humans as it has anti-allergen properties, and contains only one per cent fat.