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Audi reports 89pc sales growth

Posted on Dec 05, 06:01PM | IBNS

Audi, the German luxury car manufacturer, displayed a strong performance in November by crossing its sales target of 8000 cars for 2012.

The luxury carmaker registered a total sale of 805 units in November 2012, a strong growth of 89 percent over the same period last year (November 2011: 425 units).

The brand with the four rings recorded a 58 percent growth rate YTD with 8072 vehicles sold from January to November 2012. (January-November 2011: 5117 units).

"We had set a goal of 8000 cars sold by the end of this year. But we have achieved our target even before the year ended and have revised our sales target to minimum 8600 cars even as the industry faces flat growth," said Michael Perschke, Head, Audi India.

"We are constantly enhancing our product line, network growth and creating wider brand awareness; this is creating larger customer base and is reflecting clearly in our sales, every month. Besides, our top-down strategy for India (A8L, A7, A6, A4 / Q7, Q5, Q3) has worked very well for us.

"In a demanding economic environment to achieve targets even before the year ends clearly testifies the strength of the brand Audi and the affinity and aspiration it carries within its enthusiasts and customers," said Perschke.

"By 2015, we aim to be the No. 1 luxury car brand in India, and based on our current performance we are well on track to achieve that objective," he said.

Globally, Audi started the fourth quarter of the year with another double-digit increase in sales with significant contribution from the SUV models Q3, Q5 and Q7, together with the A5 model family.

Worldwide sales in October were up 13.9 percent year on year, to around 123,600 automobiles.

This means some 1,221,150 customers have already purchased a new Audi since January, a rise of 12.9 percent compared with 2011.