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Audi forays into pre-owned car business

Posted on Dec 05, 06:00PM | IBNS

Audi, the German luxury car manufacturer, on Wednesday, launched its Audi Approved: plus program in line with global standards to cater to the demand of pre-owned Audi cars.

"With rising incomes and growing aspirations, demand for pre-owned Audi cars has also witnessed a significant increase in the recent past. With the increasing desire of consumers to upgrade and change their cars more frequently than ever before, a professional used car program is the need of the hour," said Michael Perschke, Head, Audi India.

"Audi Approved: plus program is the perfect solution for all those Audi enthusiasts who want to upgrade and own the sportiness, sophistication and progressiveness that Audi vehicles stand for," he said.

Audi Approved: plus program will provide the same luxury buying experience to new car and used car customers. It will guarantee the quality that customers expect from Audi.

The program boasts of having more than 110 checkpoints so that every minute detail of the car and purchase can be looked into.

Mr Michael Perschke, Head-Audi India during the launch of Audi Approved Plus

Moreover, with a wide range of cars, the program will enable customers to find and finally own their dream Audi.

The program will be introduced at 8 dealerships initially and then gradually be made available at entire dealer network across India.

"For many future buyers, an Approved Plus Audi will be their first Audi and therefore we would like to make the Approved Plus experience match the new car buying experience," said Perschke.

The luxury carmaker already achieved its sales target of 2012 in November.

Audi registered a total sale of 805 units in November this year, a strong growth of 89 percent over the same period last year (November 2011: 425 units).

The brand with the four rings recorded a 58 percent growth rate YTD with 8072 vehicles sold from January to November 2012 (January-November 2011: 5117 units).