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Posted on Dec 05, 02:15PM | IBNS
Australia saw an 10,700 visitors from India during September 2012 (a lean travel period), bringing the total for the nine months to September to 111,780, an increase of 4.3 per cent relative to the same period previous year, said Tourism Australia on Wednesday.
"As always maintained by Tourism Australia, these figures attest that India is a key market and one that Tourism Australia is keen to nurture and develop," said the Australian government agency in a release.
"With a relatively strong economy, evolving lifestyles, and increase in discretionary money, India offers enormous potential for future growth in terms of visitor arrivals and spends."
Tourism Australia said India is also one of the world's fastest growing outbound travel markets, with the United Nations World Tourism Organisation predicting 50 million outbound travellers by 2020.
"It is currently Australia's 10th most valuable inbound tourism market, with 148,000 visitors spending AUSD 867 million in 2011," it said.
Some prominent highlights for the month of September'12 as shared by Tourism Australia in regards to Indian outbound tourist traffic to Australia:
· There were 10,700 visitors from India during September 2012, bringing the total for the nine months to September to 111,780, an increase of 4.3 per cent relative to the same period previous year
· The total for year ending 30 September 2012 is 152,850, an increase of 5.5 percent relative to same period in 2011
· For 12 months ending June 2012, Indian visitors contributed AUDUSD 709 million to Australia's total expenditure. The average expenditure for Indian visitors was AUDUSD 4,962
· For 12 months ending June 2012, Indian visitors spent a total of 8.5 million nights in Australia
· The average length of stay for all visitors from India was 59 nights, much higher than Global average of 36 nights
Tourism Australia unveiled a new strategy earlier this year which is aimed at tapping into the future tourism potential of India.
The India 2020 strategic plan identifies the main opportunities and sets out the approach required to build Australia's appeal and to win future market share.
This plan predicts arrivals upto 300,000 visitors and upto AUD 2.3 bn in Spends by the year 2020.