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Posted on Dec 03, 10:07AM | IBNS
Two wheeler manufacturer, India Yamaha Motor Saturday declared a growth of 33 percent in domestic sales during November 2012 as compared to the corresponding period last year.
The company continues to maintain an upward trend in sales on the back of its superb product line-up, new launch in the scooter segment and innovative customer centric activities, informed officials.
The company sold 37,347 units in Nov 2012 as against 28,178 units sold in November last year in the domestic markets.
In the export markets the company sold 7,344 units in November 2012 as compared to 10,984 units in the same month last year.
The overall sales stood at 44,691 units in November 2012 while 39,162 units were sold in November 2011, thereby registering 14 percent overall growth.
Speaking on the results, National Business Head, India Yamaha Motor, Roy Kurian said, "We are very pleased with the sales growth that we've witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and new launch in the scooter segment with RAY."
"Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science Programs, R15 One Make Race Championships etc., have also been very rewarding."
Kurian asserted, "We recently introduced a unique marketing initiative called RAY cavalcade which reached the RAY customers in a more targeted manner. The festive season did play a role in changing the market sentiment however due to the current economic conditions and rise in inflation, the festival season has been weak compared to last year."
The company is also planning to introduce the Yamaha Female Riding Training programme very soon meant exclusively for women.
It has already expanded its dealer network and improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs, India Yamaha Motor informed.
Currently, India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2014.
Looking at the growing demand of two wheelers in the tier 2 and tier 3 cities, Yamaha embarked on building a strong dealership network in these cities. The company is also working on its secondary network to be realigned to reach more and more customers in rural areas.