US man auctions off last name
An entrepreneur from Florida is offering to turn himself into a living, breathing billboard by auctioning his last name to the highest bidder.
According to Jason Sadler's website, buymylastname.com, the highest bidder on Friday was an Arizona-based headphones and audio company that offered 34,500 dollar for the rights to his last name.
That means he may spend 2013 "rebranded" as Jason JLabAudio.
"I love brands and #65533; especially those that are willing to push the envelope and #65533; and I take pride in giving them different creative opportunities to get seen," the New York Daily News quoted him as writing on his site.
Sadler said he got the idea after his mom told him that she was divorcing his stepfather.
"Throughout my life I've had three separate last names, none of which have carried any real meaning for me or my sense of identity," he wrote.
"[When my mom told me about her divorce] it occurred to me that shedding my last name might actually make a lot of sense for me," he said.
Bidding started on November 1 and will end at 11:59 pm on December 12.
Sadler will officially change his name on January 1.
25 percent of the winning bid is to be given right away, and the company has next year to pay the rest.
Sadler's drivers license, social media accounts, website URL and press byline will all feature his new last name.