Obama chooses 'Small Business Saturday' over Black Friday for Christmas shopping
In a bid to encourage other Americans to participate in "Small Business Saturday" as an alternative to Black Friday, President Barack Obama visited an Arlington bookstore to buy some Christmas goodies for his family.
Obama was accompanied by his daughters Sasha and Malia to One More Page Books, which the White House described as an "independent, neighbourhood bookstore". He bought 15 children's books before even browsing the store, reports CBS News.
"Preparation. That's how I shop," Obama told shop owner Eileen McGervey.
"Small Business Saturday" has become an annual tradition for the Obama family. Last year, Obama and his daughters visited Kramerbooks and Afterwords Cafe in Washington.
The government is promoting "Small Business Saturday" on social and paid media in partnership with American Express, urging Americans to support small businesses on what is notoriously the busiest shopping weekend of the year.
In a message to "Small Business Saturday" supporters Friday, Obama said: "From the mom-and-pop storefront shops that anchor Main Street to the high-tech startups that keep America on the cutting edge, small businesses are the backbone of our economy and the cornerstones of our Nation's promise."
"These businesses create two out of every three new jobs in America, helping spur economic development in communities across our country and giving millions of families and individuals the opportunity to achieve the American dream," he added.
"Through events such as 'Small Business Saturday,' we keep our local economies strong and help maintain an American economy that can compete and win in the 21st century," he further said.