Trends that topped the world in 2012
Pop-culture fads that once lasted years are now coming in and out of fashion in a matter of months, and sometimes weeks.
It's little surprise that the trending pop group of 2012 was not Spice Girls, but One Direction. And Book of the Year wasn't Scandalands, it was 50 Shade of Bored Mothers.
Social analyst Mark McCrindle said that if the list is unremarkable, it just means people can relate well to pop culture.
"It sort of validates what people know. People probably wouldn't have identified Korea as driving pop culture, or that it would be so influential," he told News.com.au.
"Korea now seems to be setting the agenda, from Psy and pop music to frozen yoghurt and Samsung," he said.
The list of trends that topped in 2012 are:
Pop group of the year: One Direction
Book of the year: 50 Shades of Grey
TV show of the year: The Voice
Subculture of the year: K-Pop
Technology trend of the year: From digital to real world
Social media site of the year: Instagram
Viral campaign of the year: Kony 2012
Meme of the year: Gangnam Style
Ingredient of the year: Quinoa
Shopping trend of the year: Online fashion
Fashion trend of the year: Colour Blocking
Word (or symbol) of the year: #.