WWF: Hyderabad to compete in Earth Hour City Challenge

3 years ago | 13-02-2014 | IBNS

New Delhi, Feb 13 : World Wide Fund for Nature (WWF), an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, recently announced Hyderabad as one of the finalists of their global initiative, the 'Earth Hour City Challenge 2014'.

Created by WWF in 2011, the 'Earth Hour City Challenge' initiative celebrates cities like Hyderabad that are taking innovative actions towards creating a greener, cleaner and more sustainable cities, while inspiring other cities to do the same.

In 2013, Vancouver, Canada was named the first ever 'Global Earth Hour Capital', with New Delhi being in the running among the six finalists.

Of the 163 cities from the 14 countries that participated in the challenge this year, 33 have qualified as finalists.

Among these, besides Hyderabad, Coimbatore and Cochin have also made it to the finals, following a thorough assessment by an international jury of experts based on impact as well as vision towards achieving low carbon development.

Only one city will be announced as the 'Global Earth Hour Capital' in a ceremony on Mar 27 in Vancouver, Canada, the officials informed.

According to WWF, in Hyderabad, measures to lower carbon emissions include the introduction of more than 1500 CNG-fuelled vehicles for public transport, the conversion of Municipal Solid Waste (MSW) to electricity and the automation of street lighting within the corporation limits, among others.

Hyderabad will compete against the other shortlisted cities in a public campaign to vote for the city most deserving of the 'We Love Cities Award', to be presented in Vancouver.

The campaign will run for two months, starting Jan 17, and will be promoted via a common voting platform and social media.

The objective of this campaign is to inspire and engage city communities and raise awareness about the initiatives being undertaken in these cities, as they strive towards sustainability.