The 2017 EXPLOR Awards Honor TriggerPoint for Outstanding Market Research Innovation
CHICAGO: TriggerPoint, one of the industry leaders in behavioral research and design, today was named the winner of the prestigious 2017 EXPLOR Award. Now in its 18th year, the EXPLOR Awards celebrate exemplary achievements in market research by recognizing the most innovative research endeavors in the field today.TriggerPoint (working with Four Man Furnace and Wicked Crisps) and finalist LiquidHub (working with Microsoft) were selected from the large pack of submitted case studies and were asked to present their case studies at the Insights Association's Corporate Researchers Conference (CRC) being held on Oct 16-18 in Chicago, IL. After both case studies were presented, the live conference audience voted on the winner and selected TriggerPoint.
TriggerPoint has been recognized for developing advanced, proprietary methodologies including Rapid Mindstate Profiling (RaMP) to identify the top behavioral factors driving consumer behavior. More importantly, TriggerPoint then links these insights directly into "behaviorally-designed" marketing and communications that have proven to increase sales by engaging people on both a conscious and non-conscious, emotional level.
"The EXPLOR Award is a significant recognition of our work measuring what motivates people to behave the way they do," said Will Leach, President and Founder of TriggerPoint. "The behavioral sciences are growing in importance in the insights industry and it is a true honor to be blazing a trail into this exciting territory."
Will Leach is the only two-time winner of the EXPLOR Award. He previously won the award in 2011 as a researcher at PepsiCo, where he teamed with Sentient Decision Science to apply implicit research and behavioral economics principles to drive cross-purchases.