Cannabis Investors Take Over Wine Country's Top Talent, Infrastructure, And Customer Base
NAPA, Calif: The Cannabis industry's footprint is extending significantly into wine country this week with the launch of Big Moon Sky, California's first online-only dispensary providing curated cannabis products shipped direct to your home.Leveraging over two decades of experience in the wine industry, Big Moon Sky's founders created a safe and secure marketplace for Californians to purchase highly curated collections of artisanal cannabis products.
Until now, the wine industry has focused heavily on how cannabis will compete over field labor at the production end and over wallet share at the consumer end. The Big Moon Sky launch demonstrates that the cannabis industry is also going to poach top talent from wineries who share many of the same obstacles as cannabis producers.
"The two biggest headaches when buying marijuana and marijuana products are the overwhelming number of options for a beginner and the deeply alienating culture surrounding the industry," says Zack Crafton - one of the founders, "Big Moon Sky seeks to solve both of these problems."
Crafton leans heavily on his experience as the Vice President of Operations for Naked Wines - a business that grew to over $80M in its first five years and quickly became the country's largest 100% direct-to-consumer winery.
"The same barriers that plagued the wine industry for years will be obstacles for the burgeoning cannabis industry. We plan on removing those barriers for our customers," says Zack Crafton.
Big Moon Sky's launch follows closely after the announcement that Flow Kana was buying Fetzer's former Mendocino winery and represents the growing footprint of the cannabis industry in wine country.