GSMA and FC Barcelona Establish Multi-Year Mobile Innovation Partnership
San Francisco, United States, Sep 14: At Mobile World Congress Americas, the GSMA and FC Barcelona announced that they have signed a three-year agreement through which the two organisations will collaborate on a range of technology initiatives in Barcelona and around the world, in areas such as big data, the Internet of Things (IoT), mobile identity and authentication, and next-generation networks, among others.Additionally, as part of the partnership, FC Barcelona will highlight these and other initiatives at GSMA events including Mobile World Congress in Barcelona, Mobile World Congress Shanghai and Mobile World Congress Americas.
"Clearly, FC Barcelona is recognised globally for excellence in the world of football and they are extending this leadership through the use of innovative mobile technologies and services," said John Hoffman, CEO, GSMA Ltd. "The GSMA is thrilled to be undertaking this wide-ranging partnership with FC Barcelona - the benefits of this collaboration will be felt across the city and region, further cementing Barcelona's stature as the Mobile World Capital."
"The GSMA and the mobile industry have had such a positive impact on Barcelona over the past 12 years that our city has hosted Mobile World Congress, and we are excited to be building upon this strong foundation," said Josep Maria Bartomeu, President, FC Barcelona. "The initiatives that we are exploring together will help us to leverage mobile technology to optimise FC Barcelona fans' experience, whether they are visiting Camp Nou or located around the world. We look forward to working together on many exciting projects that will highlight the power of mobile."
Building Leadership in Innovation
The new technology partnership builds on initiatives launched by FC Barcelona, including the Barca Innovation Hub, which was introduced in March with the goal of helping to transform the world through sporting excellence, using knowledge and innovation. Barca Innovation Hub will also be presented at Mobile World Congress Americas on 14 September. FC Barcelona and the GSMA will work to develop additional use cases for and expand the use of the Barca Innovation Hub to deliver innovative new solutions.
Under the partnership, FC Barcelona and the GSMA will investigate the implementation of mobile technologies such as big data, IoT, mobile identity and authentication, and next-generation networks, among others. For instance, big data and IoT can be used to enable sensors that could track elements at Camp Nou, such as crowd management or air quality. Mobile identity solutions such as Mobile Connect could be used to provide authentication for users accessing FC Barcelona technological services, as well as validate online transactions.
Further, FC Barcelona, through its FCB Foundation collaboration, will work alongside the GSMA in Barcelona-based youth programmes such as the Mobile World Capital mSchools initiative and the YoMo Festival at Mobile World Congress, to encourage students' interest in and use of technology in learning.