Doubling Down on Digital: Agency Creative Names Bart Hirneise Executive Creative Director
DALLAS, Aug. 10, 2017 : Agency Creative announced today that Bart Hirneise has joined the team as Executive Creative Director. The agency said hiring Hirneise adds more digital firepower to its full service suite of offerings, reinforcing Agency Creative's continued commitment to providing world-class creative."We're excited to finally bring Bart into the fold," said Agency Creative CEO Mark Wyatt. "I've known Bart a long time and having him here at Agency Creative gives us a proven creative leader with not only traditional media experience, but extensive digital experience as well, particularly in social."
Wyatt said Hirneise will work closely with President & Chief Digital Officer Mike Scannell to build stronger, more engaging integrated campaigns across the entire media mix. Hirneise will touch all of the agency's clients including TGI Fridays International, Million Air Dallas and Stryker.
"It's really difficult to envision a media strategy these days that doesn't touch digital and social media on some level," said Scannell. "We're confident Bart's going to amp up our creative horsepower across all touchpoints."
Hirneise joins Agency Creative from D3 Studios, where he worked for two and a half years as the Executive Creative Director. At D3, Hirneise helped build the fledgling Frito-Lay in-house creative shop into an innovative digital and social media agency for brands like Tostitos, Funyuns, Smartfood, Cracker Jack, SunChips and more.
Before D3, Hirneise spent time at TracyLocke, imc2 and Grey Worldwide, among others. In addition to his experience with Frito-Lay brands, Hirneise has worked on PepsiCo's Pepsi and Mountain Dew, P&G's Old Spice, Secret, Clairol and Iams, as well as Samsung, Chili's, Macaroni Grill and Dairy Queen.