London, May 19 IANS | 3 months ago

Women may take hours and hours shopping, but take just 10-15 seconds to decide on the perfect outfit to wear, according to a new survey.


The research, conducted by PromotionalCodes.org.uk - one of the leading voucher code sites in Britain - found that 80 percent of women admitted to shopping around for over four hours for the perfect outfit for a wedding, party or a special anniversary.

However, 78 percent of the participants said once they find the perfect dress, they know it within 10-15 seconds, reports femalefirst.co.uk.

Also, 90 percent of women said they instantly know when a dress is 'the one' because of the style and fit, whilst 56 percent said it is also due to the colour. Nearly 70 percent of women admitted to going back to try a dress more than once.

"When you pick up different items in the shop, it's hard to know what they're going to look like on, but once you've tried them you just know. I spend ages shopping around to make sure I get the best outfit, but I always know immediately when I've found the one," said one of the participants.

The survey found that women try on 18 different frocks before they find what they are looking for, and that on average they spend 4.8 hours shopping for different outfit options.

When it came to the checklist for the perfect outfit, 95 percent of women ranked a flattering fit as the most important factor.

Other factors taken into account included its versatility, store it was bought from, opportunities to wear again and whether it was an investment piece.

"We always assume that women are very indecisive, but it's interesting to see that women are quick to make a decision when they find exactly what they are looking for. The results of the survey seem to show that women find their perfect outfit when they've been shopping for quite a while. That's probably because they have a clearer idea of what sort of style suits them and what they are looking for," said a spokeswoman from PromotionalCodes.org.uk.

(Posted on 19-05-2014)


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