Kingfisher gets fans to Bowl Out their favourite cricketers
Beer brand Kingfisher Premium, owned by liquor baron Vijay Mally, who is also the owner of IPL team Royal Challengers Bangalore, today offered an 'opportunity' to its fans and cricket enthusiasts to bowl out their favourite cricket heroes through fun consumer activation, Kingfisher Bowl Out, held in the city today.
The activity took place at a up market mall today with 15 lucky fans bowling at three of the star players from RCB.
Ace RCB cricketers Albie Morkel, Parthiv Patel and Varun Aaron were seen showcasing their batting prowess off the pitch and having a blast interacting with their biggest fans from the city.
Excited fans thronged around their cricketing gurus as they brought forward their best bowling skills in an attempt to get them out.
In all, ten winners were selected through on-ground and digital contests and five lucky consumers at the mall were given a wild card entry into this exhilarating event.
Each contestant was provided a chance to bowl three deliveries at either of the cricketers and cash prizes ranging from Rs. 10,000 to Rs. 50,000 were awarded depending on which delivery they got the cricketer out.
(Posted on 15-05-2014)