Mumbai / Kolkata, Apr 21 IBNS | 8 months ago

Tata Motors' Passenger Vehicles Division on Monday shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner.

Captained by Virat Kohli, the RCB team has ace players like Yuvraj Singh, Chris Gayle and AB De Villiers in this season.

To expand the mutually beneficial contours of this partnership, both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across India.

Russell Adams, Vice President, Commercial Operations and Cricket Academy Royal Challengers Bangalore said, "We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon."

Virat Kohli, Captain of the Royal Challengers Bangalore said, "It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead."

Speaking about the partnership, Ankush Arora, Senior Vice President - Sales and Marketing Passenger Vehicles, Tata Motors, said "We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL."

The current range of Tata Motors' cars will be used to transport the team players. The Bolt logo features on the leading arm of the jersey as a partner of the team. The Bolt brand will also have significant brand exposure at RCB's home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights.

(Posted on 21-04-2014)

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