New Delhi, Apr 16 IBNS | 7 months ago

Japanese consumer electronic brand in India, Sansui has joined hands as the official sponsor for the Kolkata Knight Riders (KKR) franchise for the seventh season of the Indian Premier League (IPL) to be held in the summer of 2014.

The logo of Sansui would feature on the back of the jersey of the Knights.

Sansui through its association with Team KKR, aims to bring the excitement of IPL to millions of customers via its 'Hard Rock' Range of Televisions.

The new product range ensures that 'Ab India T20 dekhega hi nahi Sunega bhi.' The Hard Rock LED range promises stadium like experience at home with its extraordinary dazzled picture quality and Atom sound output.

KKR, winners of the IPL championship in 2012, is a power packed team with a talented pool of cricketers, including Gautam Gambhir - a competitive captain, Yusuf Khan Pathan - a powerful hitter, Jacques Kallis - a proven all rounder, Robin Venu Uthappa - a talented batsman, and many more, who have won the hearts of millions of fans with their stellar performances.

Amitabh Tiwari, COO, Sansui on this association said, "Cricket, as we all know, is like religion to most of the Indian sports lovers and KKR is a very competitive IPL team. This association signifies that brand Sansui, like KKR, never fails to win the hearts of its consumers with cutting edge technology and offers unmatched customer satisfaction. We wish team KKR all the very best."

Sansui would be also launching a 360° advertising campaign with team KKR. The campaign would spread across all available mediums - TV, Print, Radio, Online and outdoor to build the excitement of cricket and brand Sansui.

(Posted on 17-04-2014)

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