Twitter boosts TV strategy, buys Mesagraph, SecondSync
Social network Twitter is reported to have purchased European social analytics companies Mesagraph and SecondSync as it prepares to direct its TV vision to audiences outside the US.
While Twitter refrained from disclosing the terms of the deal, the company confirmed that it purchased both companies to tap into a deep talent pool.
According to Cnet, while Paris-based Mesagraph provides analytics to TV broadcasters in France on how their audiences digitally interact with their content, SecondSync is a 3-year-old UK shop with a product for broadcasters and advertisers to measure TV-related conversations happening on Twitter.
Twitter Vice President of Global Business Development Jana Messerschmidt said that these initiatives reflect the strength of the company's commitment to the social TV market, adding that it was looking forward to continuing work with partners around the world to make watching TV with Twitter even better.
(Posted on 01-04-2014)