New Delhi, Mar. 07 ANI | 6 months ago

FC Barcelona playmaker Andres Iniesta unveiled Nike's new boot, which has been engineered for football for the first time and promises improved fit, touch and traction.


Nike has unveiled its Flyknit technology in their radical new Magista Football boot redefining the concept of how football boots look and perform.

"Our aim at Nike has always been to meet the athlete's particular performance demands and amplify his unique set of skills. Magista inherits that transformative history of design and innovation and supercharges it," comments Mark Parker, NIKE, Inc. CEO and President.

The Magista has been developed from four years of Research and Development in the Nike Sport Research Lab and with feedback from some of the world's best-attacking playmakers, including Barcelona's Andrés Iniesta and German forward Mario Gotze, it is designed to enable devastating creativity in a game where space is at a premium.

"With Magista, we've designed a shoe that feels like an extension of the player's body. This isn't a boot that just goes on your foot, it's a boot that works with your foot," said Phil McCartney, VP of Sport Performance Footwear. "By eliminating distractions, players are free to unlock their potential and creativity."

Flyknit technology delivers unprecedented feel, fit and control by creating a second-skin, sock-like feel allowing for strength and support to be knitted directly into the boot and it also features a new mid-cut Dynamic Fit Collar for a more locked-down fit and increased awareness of the body's movements and interaction with the ground and the ball.

The Magista will be available for pre-order at Nike.com on April 29 and to purchase from May 22.

(Posted on 07-03-2014)


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