Iconic 'Got Milk?' ad campaign changed to 'Milk Life' 20 years on
The "Got Milk?" ad campaign that first appeared in 1994 with supermodel Naomi Campbell, is now being axed for a new tagline 'Milk Life.'
According to CNN, the new tagline aims to teach consumers about the benefits of drinking milk.
Sal Taibi, president of Lowe Campbell Ewald, the agency involved in the 'Got Milk' ads, said that they used celebs at the time to help improve milk's image, the Washington Times reported.
He said that the idea was to convey the message that everybody drinks milk, even successful cool people.
Taibi said that his agency started working on a new concept with MilkPEP a year ago.
The 'Milk Life' are going to roll out Tuesday.
(Posted on 26-02-2014)
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