Polls: Leaders to go live on Facebook
While the poll bugle has already sounded in India for the upcoming general elections, Facebook this time is bringing the top contenders live for the voters.
In FacebookTalksLive season, users can ask country's top leaders including Narendra Modi, Arvind Kejriwal, Mamata Banerjee, AkhileshYadav and Lalu Prasad Yadav on how they will govern India and what are their priorities and agendas.
National Elections are always the biggest moment for social mobilization, civic engagement in a democracy. In 2009, the popular vote of the BJP was 78 million and that of the Congress party was 119 million.
"There were hardly any people using facebook at that time in India. That has now changed. Today, we have over 93 million people in India engaging actively every month on Facebook," Public Policy Director (India and South Asia) of Facebook, Ankhi Das, said.
"We have always been focused on making sure that we give people the power to share, and to make the world more open and connected. This and the opportunity to engage actively and regularly with constituents have ledcampaign teams and leaders to use the medium, making facebook a core part of the political infrastructure in the country," Das said.
"An independent 2013 study by IRIS Knowledge Foundation found that 150 constituencies in the country would be impacted by the facebook vote.Social engagement is at the core of our platform. In politics and elections, it is also key to influencing voting behaviors and organizing opinion. In this election season, we are bringing facebook," she added.
Das informed that this is a multi-platform, multi-screen effort in partnership with newslaundry.com and NDTV.
Eminent journalist Madhu Trehan would moderate the session by ask questions on behalf of Facebook users, which would also be live-streamed on the website besides being broadcast on a private television channel.
(Posted on 20-02-2014)