ICC U19 WC set to break broadcast records
The tenth edition of the tournament will be staged across seven venues in the United Arab Emirates (UAE) from Feb 14 to Mar 1 and the International Cricket Council's (ICC's) global broadcast partner Star Sports is stepping up its production.
Star Sports will produce 11 matches in High Definition (HD) - the most matches ever at an ICC U19 CWC.
With broadcast agreements secured by Star Sports, the event is set to reach an estimated audience of 1.3 billion.
"This includes the continued coverage by ICC broadcast partners, Fox Sports in Australia, Sky Sports in the United Kingdom, OSN across Middle East and North Africa , ESPN in North America & the Caribbean and Sky NZ in New Zealand," the ICC said in a statement.
The Dubai International Cricket Stadium will be the main TV venue for the tournament while one match from the Sharjah Cricket Stadium will also be broadcast live. All televised matches will be covered using 14 cameras, including ball tracking and virtual graphics provided by Hawk-Eye.
For the first-time in an ICC event, LED stumps will be used to provide the television viewers and spectators at the venue an enhanced experience. The stumps and bails illuminate when the bails are dislodged, giving the broadcaster and the crowd a true indication of when a batsman is out. They will be used for the semi-finals and final only.
The live broadcast will be complimented by a world-class commentary team, which includes Harsha Bhogle, Sanjay Manjrekar, Damien Martyn, Danny Morrison, Jonty Rhodes, Wasim Akram and Alan Wilkins.
The TV broadcast of the event will be a truly interactive one for fans, who can stay engaged through polls on the event website www.icc-cricket.com and via the social media using the hashtag #futurestars and #u19cwc.
Fans can also stay updated on the event via the event website www.icc-cricket.com which will feature live scores of all the matches and video clips of the key moments from the televised matches.
David Richardson, the ICC Chief Executive, said in a statement: "The expanded broadcast and digital reach of this edition of the ICC U19 Cricket World Cup will ensure that more fans globally now have an opportunity to see the sport's future stars in action."
Nitin Kukreja, Star Sports, said, "The ICC U19 Cricket World Cup is a premier tournament which showcases cricket's future super stars. We have mounted an unprecedented production and broadcast effort to take cricket aficionados even closer to the action than ever before. We are confident that cricket fans will enjoy introduction of LED stumps for the very first time in an ICC tournament which will further enhance the broadcast experience."
(Posted on 14-02-2014)
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