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Key Points

ZEE Entertainment has launched a groundbreaking brand campaign called 'Aapka Apna ZEE' during its 23rd Cine Awards ceremony. The multilingual brand film series aims to capture the diverse cultural essence of India through seven unique regional stories. Chief Marketing Officer Kartik Mahadev emphasized the campaign's goal of reflecting how different regions of India connect and support each other. The renewed brand identity marks a significant milestone for ZEE, showcasing its commitment to authentic storytelling and emotional connection with millions of viewers.

Key Points: ZEE Launches 'Aapka Apna ZEE' Brand Identity at Cine Awards

  • ZEE introduces new brand identity reflecting cultural diversity
  • Multilingual campaign showcases seven regional storytelling perspectives
  • 25 iconic TV characters celebrate network's legacy
  • Brand reaffirms commitment to authentic Indian narratives
2 min read

ZEE enters a new phase with 'Aapka Apna ZEE' during 23rd Zee Cine Awards

ZEE Entertainment unveils transformative multilingual brand campaign celebrating India's cultural diversity through powerful storytelling at 23rd Zee Cine Awards

"Saath Hai Toh Baat Hai - Kartik Mahadev, ZEE Entertainment CMO"

Mumbai, June 7

One of the leading entertainment networks - ZEE has entered a brand new chapter with "Aapka Apna ZEE".

The new logo and identity of the channel were introduced during the 23rd Zee Cine Awards 2025 with the sentiment: "Saath aane se baath banti hai.”

Kartik Mahadev, Chief Marketing Officer, ZEE Entertainment Enterprises Ltd., shared his views saying, “The campaign ‘Aapka Apna ZEE’, is a powerful multilingual brand film series that brings alive the essence of the many Indias that live in one country. It is a mirror to how India shows up for each other. Each of the seven films is deeply rooted in the cultural milieu of its region— capturing its rhythm, rituals, landscapes, and the authenticity of its people. From the rains becoming a character in Kerala, to a village in Telangana known for its legacy of army service, every story reflects the cultural richness and emotional truths of real India."

"This campaign is a reaffirmation of ZEE’s role as a trusted companion in the daily lives of millions. 'Saath Hai Toh Baat Hai’ is a sentiment that links to the heartbeat of millions of homes, where ZEE isn’t just watched, but welcomed every day," he added.

Paying their tribute to Zee more than 25 iconic characters from popular shows came together - including Devansh and Vasudha from "Vasudha", Angoori Bhabi and Vibhuti Narayan Mishra from "Bhabiji Ghar Par Hai", and Shravani and Subbu from "Shravani Subrahmanyam".

The renewed identity of the channel is also reflected on multiple platforms - on air, digital, and social media.

This renewed version is also expected to change the focus to stories that are expected to connect deeply with the viewers.

The 23rd edition of the Zee Cine Awards 2025 took place on June 7 this year with some spectacular performances.

- IANS

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Reader Comments

R
Rahul K.
ZEE has always been a part of our family evenings! The new "Aapka Apna ZEE" campaign looks promising with its regional focus. Hope they bring more authentic stories from small towns - we're tired of just metro-centric shows. 🙏
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Priya M.
Loved seeing all the iconic characters together at the awards! Angoori Bhabi and Vibhuti ji's entry was hilarious as always 😂 ZEE's shows have been our stress-busters during tough times. Excited for this new chapter!
A
Arjun S.
While I appreciate ZEE's efforts, I hope this rebranding means better quality content. Some recent shows have become too repetitive with the same saas-bahu tropes. Time for fresh storytelling that matches India's diverse reality.
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Sunita P.
"Saath aane se baath banti hai" - what a beautiful thought! ZEE shows have been bringing families together for decades. My 80-year-old mother and 15-year-old daughter both enjoy their content. That's real magic ✨
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Vikram J.
The multilingual approach is smart. India isn't just Hindi belt after all. Hope they invest equally in South Indian, Bengali and Northeastern content too. Regional stories have so much untapped potential!
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Neha T.
The Zee Cine Awards performances were fire this year! 🔥 But I'm more excited about the promise of deeper storytelling. Hope they don't just focus on urban elites but also show middle-class struggles authentically.

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