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World Premier Squash Reveals New Era for Sport Ahead of 2028 Olympics

World Premier Squash is launching as an exciting new franchise-based competition in August 2026. The league features a team-first format that emphasizes athletic excellence and gender balance. Backed by both World Squash and the Professional Squash Association, it aims to grow the sport's popularity. This strategic launch comes just two years before squash makes its Olympic debut in Los Angeles.

Key Points: World Premier Squash League Launches August 2026 with PSA Backing

  • Team-first format focuses on athletic excellence and gender balance
  • New scoring systems designed to enhance fan viewing experience
  • Backed by World Squash and Professional Squash Association
  • Strategic timing ahead of squash's Olympic debut in 2028
  • Organized by League Sports Co with proven sports property experience
  • Will feature international franchises with world's best players
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World Premier Squash, a franchise-based competition, set to take place in August 2026

New franchise-based squash competition endorsed by World Squash and PSA launches in August 2026, featuring team format and gender balance ahead of Olympic debut.

"With World Premier Squash, we are not just launching a new league. We are building a new stage for the sport. - Adi K. Mishra, Founder and CEO of League Sports Co"

New Delhi, November 7

World Premier Squash (WPS), a new team-based squash competition endorsed by World Squash and Professional Squash Association (PSA) has finally turned into a reality, which will see international franchises with the world's best players competing in a competition built on cutting-edge technology and dynamic gameplay.

The announcement of the league's creation was made by League Sports Co (LSC) on Thursday. WPS introduces a team-first format centred on athletic excellence, gender balance, and new scoring formats designed to enhance fan experience.

LSC, drawing on its experience with sports properties such as the World Bowling League, which features high-profile investors like the four-time World Series winner Mookie Betts and Indian cricket legend Virat Kohli, and E1 Team Blue Rising in the E1 series, is applying the same forward-thinking model to squash.

Every element of World Premier Squash, from format to presentation, has been designed to engage existing fans and drive new interest in the lead-up to squash's debut at the Los Angeles Olympics in 2028.

"With World Premier Squash, we are not just launching a new league. We are building a new stage for the sport," said Adi K. Mishra, Founder and CEO of League Sports Co, as quoted by a press release.

"With the endorsement of the PSA and World Squash, we are creating a global platform that celebrates participation, connects fans, and drives new monetisation models for athletes. Squash has always demanded the highest level of skill and intensity. Our goal is to make that energy visible and inspiring to audiences everywhere," he added.

William Louis-Marie, CEO, World Squash, said: "At World Squash, our goal is to make squash more visible, more welcoming, and part of everyday sporting life. We look forward to working with League Sports Co to launch World Premier Squash, delivering a spectacular spectator experience that puts the athleticism and passion of the sport on full display for new fans in iconic locations around the world."

Alex Gough, CEO, Professional Squash Association, said: "The PSA is committed to advancing the sport through innovation and collaboration. World Premier Squash brings a new format, presentation, and energy that will engage squash fans during the PSA Squash Tour off-season."

World Premier Squash is expected to take place in August 2026 at an iconic venue to be announced in the coming months.

- ANI

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Reader Comments

R
Rohit P
August 2026 feels so far away! But excited to see what Indian cities might get franchises. Hope they consider Delhi or Mumbai for one of the teams. The gender balance aspect is much needed in sports.
A
Aditya G
While I appreciate the initiative, I'm concerned about the timing. With squash entering Olympics in 2028, wouldn't players need rest instead of another high-intensity league? Hope they've considered player workload management.
S
Sarah B
As someone who played squash in college, this is fantastic news! The sport deserves more visibility. The franchise model could really help popularize it in India where we love team sports. Looking forward to 2026!
K
Karthik V
Hope they include some Indian players in the franchises. We have talented squash players who could shine on this global platform. The cutting-edge technology aspect sounds interesting - curious about the new scoring formats.
M
Michael C
Great to see international collaboration in sports. The involvement of both World Squash and PSA gives this credibility. Hope the league maintains the sport's integrity while making it more spectator-friendly.

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