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McDonald's Millet Burger: How Indian Innovation Reshapes Global Fast Food

McDonald's has introduced a millet bun burger using technology developed by India's Central Food Technological Research Institute. Union Minister Jitendra Singh celebrated this as a "videshi turns to swadeshi" moment for Indian innovation. The development showcases how traditional Indian nutrition is reshaping global food trends. This achievement aligns with PM Modi's millet movement and the UN's declaration of 2023 as International Year of Millets.

Key Points: Jitendra Singh Hails McDonald's Indian Millet Bun Burger

  • McDonald's adopts indigenous millet bun technology developed by Mysore's CSIR institute
  • UN declared 2023 International Year of Millets following India's initiative
  • Millets grow on arid lands with minimal water and climate-resistant qualities
  • Traditional Indian nutrition now influencing global fast food chain menus
2 min read

Videshi turns to Swadeshi: Union Minister Jitendra Singh on McDonald's millet bun burger

Union Minister praises McDonald's for adopting India's millet bun technology, calling it a proud moment for swadeshi innovation and PM Modi's millet movement.

"Videshi turns to Swadeshi as McDonald's serves India's Millet Bun Burger - Jitendra Singh"

New Delhi, November 2

Union Minister Jitendra Singh on Sunday hailed global food chain McDonald's for introducing India's 'Millet Bun Burger', lauding Prime Minister Narendra Modi for "swadeshi."

Sharing an X post, the Union Minister said that the 'Millet Bun Burger' has been developed by the Mysore-based Central Food Technological Research Institute, a constituent of Council of Scientific and Industrial Research (CSIR).

He wrote, "'Videshi turns to Swadeshi' as the popular international food chain McDonald's serves India's 'Millet Bun Burger', prepared using indigenous technology developed by the Mysore-based CSIR institute (Central Food Technological Research Institute)."

"A proud moment showcasing how Indian innovation and traditional nutrition are reshaping global food trends. And, a grand vindication for India's Millet movement, which had gained momentum with the UN declaring 2023 as the 'International Year of Millets' at the behest of India, with the personal intervention of PM Modi," Singh added.

The United Nations General Assembly at its 75th session in March 2021 declared 2023 the International Year of Millets (IYM 2023). Food and Agriculture Organisation of the United Nations (FAO) is the lead agency for celebrating the Year in collaboration with other relevant stakeholders, FAO said.

According to the FAO, millets can grow on arid lands with minimal inputs and are resilient to changes in climate. They are therefore an ideal solution for countries to increase self-sufficiency and reduce reliance on imported cereal grains.

International Year of Millets was looked at as an opportunity to raise awareness of, and direct policy attention to the nutritional and health benefits of millets and their suitability for cultivation under adverse and changing climatic conditions. The Year promoted the sustainable production of millets, while highlighting their potential to provide new sustainable market opportunities for producers and consumers.

Millets encompass a diverse group of cereals including pearl, proso, foxtail, barnyard, little, kodo, browntop, finger and Guinea millets, as well as fonio, sorghum (or great millet) and teff, FAO said.

- ANI

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Reader Comments

R
Rohit P
Finally some good news! Millets are so much healthier than refined flour. Hope this encourages more people to include millets in their daily diet. Kudos to CSIR for developing this technology.
D
David E
As someone who's been trying to eat healthier, I'm excited to try this. But I hope the pricing is reasonable - healthy options shouldn't be luxury items.
A
Ananya R
While I appreciate the millet initiative, calling McDonald's "swadeshi" feels a bit forced. It's still a foreign chain, even if they're using Indian ingredients. Let's not get carried away with the marketing.
K
Karthik V
Great move! This will help our farmers too. Millets require less water and can grow in tough conditions. Perfect for climate resilience. Hope other fast food chains follow suit.
S
Sarah B
Tried it yesterday and it was surprisingly good! The texture is different but in a nice way. Good to see global brands adapting to local tastes and health trends.

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