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Viceroy Hotels Acquires Marriott Executive Apartments in Hyderabad for ₹206 Crore

Viceroy Hotels Limited has secured shareholder approval to acquire the owner of Marriott Executive Apartments, Hyderabad, for ₹206 crore. The transaction, structured to include land, inter-corporate loans, and equity shares, will make SLN Terminus Hotels a wholly-owned subsidiary. This acquisition supports Viceroy's strategy to expand its premium portfolio and reach a target of 1,000 keys by 2030. The move capitalizes on a recovering hospitality sector, with India's tourism market projected to reach nearly $60 billion by 2028.

Key Points: Viceroy Hotels Buys Marriott Executive Apartments, Hyderabad for ₹206 Cr

  • ₹206 crore total acquisition cost
  • 75-key Marriott property in Gachibowli
  • Part of 1,000-key portfolio target by 2030
  • Structured deal includes land, loans, and shares
2 min read

Viceroy Hotels set to acquire Marriott Executive Apartments, Hyderabad for INR 206 Crore

Viceroy Hotels acquires Marriott Executive Apartments, Hyderabad for ₹206 crore, expanding its premium portfolio and advancing its 2030 growth strategy.

"The proposed acquisition aligns with Viceroy Hotels' long-term strategy of asset consolidation, premium portfolio expansion, and sustained growth in key urban markets. - Company Executive"

Hyderabad, December 29

Viceroy Hotels Limited, a Hyderabad-based hospitality company, is set to acquire the SLN Terminus Hotels & Resorts Pvt. Ltd., the owner of Marriott Executive Apartments, Hyderabad, for a total consideration of ₹206 crore. The property is operated under the Marriott brand and is located at SLN Terminus, Gachibowli--one of Hyderabad's prominent business and IT corridors.

In a filing with the Bombay Stock Exchange the company said that the Shareholders of Viceroy Hotels Limited at its Extra-Ordinary General Meeting held on December 27 have approved the acquisition of Ms. SLN Terminus Hotels and Resorts Private Limited.

According to company information, a senior executive involved in the discussions indicated that the proposed acquisition aligns with Viceroy Hotels' long-term strategy of asset consolidation, premium portfolio expansion, and sustained growth in key urban markets. The company has been looking ahead to expand its portfolio to 1,000 keys by 2030, supported by its existing portfolio of around 470 keys and the addition of approximately 200 keys through an upcoming greenfield project in Hyderabad.

According to company information, the proposed transaction by Viceroy Hotels Limited is structured to include the purchase of land, settlement of inter-corporate loans, and acquisition of equity shares, reflecting a comprehensive integration approach. Of the total consideration of ₹206 crore, approximately ₹105.66 crore is allocated towards land, ₹40.67 crore towards inter-corporate loans, and ₹59.67 crore towards the purchase of shares. Subject to completion of due diligence and approvals, SLN Terminus Hotels & Resorts Pvt. Ltd. is expected to become a wholly-owned subsidiary of Viceroy Hotels Limited.

According to company information, the asset - Marriott Executive Apartments, comprises 75 executive rooms spread across nearly 165,000 sq. ft., with ample parking facilities and an undivided land share of over 2,400 sq. yds. Financially, SLN Terminus reported a turnover of ₹4,345.21 lakh, profit after tax of ₹598.39 lakh, and a net worth of ₹864.32 lakh in FY 2024-25, supported by consistent revenue growth over the past three years.

The evaluation of this potential acquisition comes at a time when the Indian hospitality sector has shown a strong recovery in 2024-25, recording revenue growth of around 7-9% and rising occupancies in premium hotels despite supply constraints. Looking ahead, India's tourism and hospitality market is projected to reach nearly US$60 billion by 2028, with domestic travel expected to double by 2030 at an estimated 13% CAGR, supported by rising incomes, enhanced connectivity, and sustained investment activity.

- ANI

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Reader Comments

P
Priya S
₹206 crore is a huge amount! While consolidation is good for the company, I hope the focus remains on quality service for guests and fair treatment for the existing staff. The hospitality sector's recovery is promising, but customer experience should be the top priority.
R
Rohit P
As someone who travels to Hyderabad frequently for work, more quality options in Gachibowli are always welcome. The Marriott brand is strong, but I'm curious if Viceroy will maintain the same standards or try to put their own stamp on it. The breakdown of the cost (land, loans, shares) is quite detailed.
S
Sarah B
Interesting move. The financials of SLN Terminus look healthy with consistent growth. This seems like a strategic acquisition for Viceroy's 1000-key target. The projected growth of India's hospitality market to $60 billion is a massive opportunity. Smart timing.
V
Vikram M
Hyderabad's real estate and hospitality sector is on fire! 💥 This acquisition in a prime location like SLN Terminus is a big bet. Hope the due diligence goes smoothly. It's good for the city's brand image when local companies make such high-value deals.
K
Karthik V
While this is positive news for the company and investors, I have a respectful criticism. I hope such consolidation doesn't lead to reduced competition and higher prices for consumers in the long run. The article mentions supply constraints already. Growth should be inclusive and benefit customers too.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

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