NewKerala.com

Prasoon Joshi Remembers Piyush Pandey: The Man Who Introduced Me to Advertising

Celebrated lyricist Prasoon Joshi shared an emotional tribute following the passing of advertising legend Piyush Pandey. He credited Pandey for introducing him to the world of advertising and changing his perspective about the profession. Piyush Pandey, who started his career in 1982, revolutionized Indian advertising with iconic campaigns for brands like Asian Paints and Cadbury. The advertising pioneer was the first Asian to serve as Cannes Lions jury president and received both the CLIO Lifetime Achievement Award and Padma Shri honor.

Key Points: Prasoon Joshi Mourns Ad Legend Piyush Pandey's Demise

  • Prasoon Joshi credits Piyush Pandey for introducing him to advertising world
  • Piyush Pandey passed away at 70 after battling pneumonia for weeks
  • Advertising legend created iconic campaigns for Asian Paints and Cadbury
  • First Asian to serve as Cannes Lions jury president in 2004
2 min read

Unhone mujhe is vigyapan ke jagat se milvaya: Prasoon Joshi remembers ad legend Piyush Pandey

CBFC Chairperson Prasoon Joshi pays emotional tribute to advertising icon Piyush Pandey, crediting him for introducing him to the world of advertising campaigns.

"Unhone mujhe is vigyapan ke jagat se milvaya - Prasoon Joshi"

Mumbai, October 24

Celebrated lyricist and Central Board of Film Certification (CBFC) Chairperson Prasoon Joshi mourned the demise of advertisement legend Piyush Pandey, and said that he "introduced me to the world of advertising."

In a self-made video, he shared, "Aaj ye sunkar bahut dukh hua ki Piyush Pandey Ji hamare beech nahi hai..Piyush Pandey ji ko mai bahut yaad karta hu aur karta rahunga (Today, I am very saddened to hear that Piyush Pandey ji is not among us. I miss Piyush Pandey ji a lot and will keep missing him.)

Pandey, 70, passed away on Friday after suffering from pneumonia for several weeks, leaving the advertising industry mourning one of its most iconic voices.

Prasoon Joshi credited the late legend for introducing him to the world of advertising.

"When I came to Delhi and Mumbai from small cities, I came to know that advertising can also be a career option. So, we had very different opinions about this profession. And when I met Piyush Pandey ji, I came to know that Piyush has brought me to a different world. This profession is looking for people who are connected to their roots and know their language. To ye Piyush pandey ji ka bahut bada contribution mere zindahi mein raha ki unhone mujhe is vigyapan ke jagat se milvaya..(So, this was a big contribution of Piyush Pandey ji in my life that he introduced me to the world of advertising)," Joshi said.

Piyush Pandey started his advertising journey in 1982 with Ogilvy & Mather India (now Ogilvy India), beginning as a trainee account executive before transitioning to the creative side. With his talent, he literally changed the face of Indian advertising.

The advertising legend was the mastermind behind iconic ad campaigns like Asian Paints' "Har khushi mein rang laaye", Cadbury's "Kuch Khaas Hai", and Fevicol's iconic "Egg" film. In 2004, Piyush Pandey etched his name in history as the first Asian to serve as jury president at the Cannes Lions International Festival of Creativity.

His trailblazing contributions were later recognised with the CLIO Lifetime Achievement Award in 2012 and the Padma Shri in 2016, making him the first figure from Indian advertising to receive the national honour.

Earlier, Prime Minister Narendra Modi, Union Home Minister Amit Shah, and Finance Minister Nirmala Sitharaman also paid tributes to Pandey.

- ANI

Share this article:

Reader Comments

R
Rohit P
What a loss for Indian advertising! Piyush Pandey showed the world that Indian creativity can compete globally. His Padma Shri was well-deserved. The industry has lost its guiding star.
A
Arjun K
Piyush Pandey's journey from trainee to legend is truly inspiring. He proved that with talent and dedication, anyone can achieve greatness. His legacy will continue to inspire generations of Indian creatives.
S
Sarah B
As someone in advertising, Piyush Pandey was our hero. He made Indian advertising proud on global platforms. The way he connected brands with Indian emotions was magical. Heartbreaking news 💔
V
Vikram M
While I respect his contributions, I wish modern advertising would focus more on substance than just emotional storytelling. Sometimes the simplicity of old ads was more effective than today's elaborate campaigns.
K
Kavya N
His Fevicol ads are legendary! Even today, we remember those creative campaigns. He understood the Indian consumer like no one else. True genius who put Indian advertising on the world map 🌟
M
Michael C
Piyush Pandey's story of mentoring Prasoon Joshi shows what a great teacher he was. True legends create more legends. His impact on Indian creative industry will be felt for decades to come.

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Leave a Comment

Minimum 50 characters 0/50