AI's Human Crossroads: Why Salesforce's Arundhati Bhattacharya Warns of Tech's Dark Side

Arundhati Bhattacharya, leading Salesforce in South Asia, issued a crucial warning about Asia's AI boom. She argues that the region's tech growth must be built on a foundation of human-centric design and strong ethical safeguards. Drawing from her experience at State Bank of India, she points to India's digital finance success as proof that technology can uplift entire communities. However, she stresses that without clear frameworks, powerful tools like generative AI risk eroding privacy and amplifying societal biases.

Key Points: Arundhati Bhattacharya on Human-Centric AI at Mint Tech4Good Awards

  • Warns AI must prioritize ethics and privacy to avoid amplifying bias
  • Highlights India's digital finance success as a model for inclusion
  • Says sovereign AI models are crucial for cultural nuance and resilience
  • Urges treating ethical guardrails as essential infrastructure for trust
2 min read

Tech must serve humanity, not the other way around: Arundhati Bhattacharya, President & CEO, Salesforce South Asia

Salesforce South Asia CEO Arundhati Bhattacharya warns Asia's AI growth needs human-centric design, ethics, and safeguards to uplift communities, not harm them.

"The responsibility lies with us to ensure that technology serves humanity. - Arundhati Bhattacharya"

Mumbai, Dec 4

Asia’s rapid push into AI has prompted a warning from Salesforce South Asia chief Arundhati Bhattacharya, who said the region’s next wave of technological growth must prioritise human-centric design.

Addressing business leaders and policymakers at the Mint All About AI Tech4Good Awards, she said advances in digital finance, health care, and education are accelerating at a pace that demands new safeguards.

“Technology must serve humanity,” she said, calling on companies to embed ethics, privacy, and accountability into the foundation of their AI systems.

The event, now in its second year, featured innovators from Singapore, Malaysia, the Philippines, and India.

Bhattacharya, who formerly led the State Bank of India, said she has watched technology reshape economic systems from within. India’s experience in financial inclusion, she noted, shows how digital infrastructure can lift entire communities. A combination of Aadhaar-based identity, widespread mobile access, and instant payments created one of the world’s largest financial inclusion programmes in a matter of years, she added.

“I have witnessed with my own eyes how technology can ignite potential and uplift communities from the ground up,” she said.

According to her, tools such as generative AI and machine learning can accelerate diagnosis in healthcare, widen access to education through adaptive learning, and help governments deliver services faster. But the same technologies, she said, can amplify bias, erode privacy, or outpace regulation if deployed without clear frameworks.

“The responsibility lies with us to ensure that technology serves humanity,” she said.

The region’s push for sovereign AI models has intensified this year, driven both by national policy and concerns about the influence of global platforms.

Bhattacharya said locally trained systems will matter for languages, cultural nuance, and long-term resilience. She urged developers and businesses to treat ‘guardrails’ not as constraints but as ‘essential infrastructure’ for long-term trust.

- IANS

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Reader Comments

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Priya S
A much-needed perspective. In the race to adopt AI, ethics often take a backseat. Her point about 'guardrails as infrastructure' is spot on. Without them, we risk repeating the mistakes of social media.
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Michael C
As someone working in tech, this resonates globally. The Indian example of financial inclusion is a powerful case study for human-centric design. Other countries should take note.
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Siddharth J
Respectfully, while the vision is noble, the ground reality is different. Many AI tools used by banks and companies for customer service are creating more frustration than solutions. The 'human-centric' talk needs to translate to better user experiences, not just policy frameworks.
K
Kavya N
True! Especially for healthcare in rural areas. AI can help bridge the doctor shortage, but only if it's designed with our local diseases, languages, and limited internet connectivity in mind. Jai Hind!
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Rohit P
Coming from a former SBI chief, this carries weight. She's seen the digital revolution from the front lines. Hope our startups and big tech are listening. Privacy and accountability can't be afterthoughts.

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