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Diwali Smartphone Boom: How GST Cuts and New Launches Fueled Sales

Smartphone sales across India witnessed a strong upswing this Diwali season, driven by multiple factors. Retailers reported better-than-expected performance, particularly in mid-range and premium segments. The launch of new iPhone models created significant buzz, contributing to Apple's record quarterly shipments. With festive discounts and improved consumer sentiment, retailers expect this positive momentum to continue through the year-end season.

Key Points: Smartphone Sales Surge This Diwali on GST Cuts and New Launches

  • iPhone sales surged 40% driven by new iPhone 17 series launch excitement
  • Mid-range smartphones between Rs 25,000-40,000 performed exceptionally well this season
  • Android phones priced Rs 9,000-36,000 saw solid demand from budget-conscious buyers
  • India's smartphone market hit five-year high with 48 million Q3 2025 shipments
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Smartphone sales surge this Diwali, driven by GST cuts and new launches: Shopkeepers

Indian smartphone sales hit five-year high this Diwali with 40% iPhone growth. Retailers credit GST impact, new launches, and strong mid-range demand for festive boom.

Smartphone sales surge this Diwali, driven by GST cuts and new launches: Shopkeepers
"Sales have been better than expected this Diwali. The launch of the iPhone 17 series has created a big buzz, leading to a 40 per cent rise in iPhone sales. - Anil Dhingra, Mobile Shop Owner"

Chandigarh/Ahmedabad, Nov 12

Smartphone sales across India witnessed a strong upswing this Diwali season, with retailers crediting improved consumer sentiment, lower GST impact on overall spending, and new product launches for the boost, shopkeepers said on Wednesday.

According to them, this year’s festival season has brought better-than-expected sales, particularly in the mid-range and premium smartphone segments.

Anil Dhingra, a mobile shop owner in Chandigarh, said that despite no change in the GST rate on mobile phones, reduced taxes on other products have enhanced people’s purchasing power.

“Sales have been better than expected this Diwali. The launch of the iPhone 17 series has created a big buzz, leading to a 40 per cent rise in iPhone sales. Smartphones in the Rs 25,000-Rs 40,000 range have also performed well,” Dhingra told IANS.

Another retailer, Amandeep Singh, echoed similar sentiments, noting that lower GST and attractive offers by companies have encouraged customers to upgrade.

“Android phones priced between Rs 9,000 and Rs 36,000 have seen solid demand. iPhone sales have also remained strong due to the new launch, and I believe over five million iPhone units have been sold across India this season,” he said.

In Ahmedabad, shopkeeper Yashwant reported strong demand for Android smartphones. “Phones priced above Rs 15,000 sold well this Diwali. While iPhone sales have grown compared to last year, Android remains the top choice for budget-conscious buyers,” he added.

With festive discounts, easy financing options, and heightened consumer enthusiasm, retailers expect the positive momentum in smartphone sales to continue through the year-end season.

The smartphone market in India reached a five-year high in the festive third quarter of 2025 (Q3), growing 4.3 per cent year-over-year (YoY) to 48 million units, according to the International Data Corporation (IDC) data released this week. Apple recorded its highest-ever quarterly shipments in India in the third quarter of 2025 (Q3 2025), reaching 5 million units and securing the fourth position in the market for the first time.

- IANS

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Reader Comments

R
Rohit P
I upgraded to a Samsung phone in the 25k range. The GST reduction on other items definitely helped - we saved on electronics and could spend more on the phone. Diwali shopping was much better this year!
A
Anjali F
While the sales growth is impressive, I hope companies also focus on better after-sales service. Last time I bought a premium phone, the service experience was disappointing. Good products need good support too.
V
Vikram M
Android phones are still the best value for money. Got a OnePlus for 30k with amazing features that rival iPhones costing twice as much. Indian consumers are becoming smarter about their purchases.
S
Sarah B
The financing options really helped! As a young professional, I could upgrade to a better phone without straining my budget. The no-cost EMI deals during Diwali were perfect timing.
K
Karthik V
Apple reaching 5 million units in India shows how premium brands are becoming more accessible. But I'm happy to see Android dominating - it shows our market understands value for money. 🇮🇳

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