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Samsung Powers BMW's Next-Gen EV with Custom Exynos Auto Chips

Samsung Electronics will supply its Exynos Auto V720 semiconductor to power the infotainment system in BMW's upcoming iX3 electric SUV. The chip enables high-quality video playback, gaming, and driving data display while supporting autonomous driving features. This deal represents a strategic expansion of Samsung's automotive chip business into logic design and foundry services beyond its traditional memory focus. The company plans to follow this with more advanced chips for future BMW models, leveraging cross-divisional collaboration in batteries, displays, and audio systems.

Key Points: Samsung Exynos Chips to Power BMW's Neue Klasse EV Platform

  • Exynos Auto V720 powers iX3 infotainment
  • Samsung targets future BMW models like 7 Series
  • Chips enhance autonomous driving and multimedia
  • Deal marks expansion beyond memory semiconductors
2 min read

Samsung Electronics secures major deal to power BMW's next-gen EV

Samsung Electronics secures a major deal to supply Exynos Auto V720 chips for BMW's iX3 EV, expanding its automotive semiconductor business beyond memory.

"This BMW supply deal is significant in that Samsung has expanded its portfolio with a German automaker, a segment with very high barriers to entry. — Industry Official"

Seoul, December 31

Samsung Electronics is now providing automotive semiconductors for the new BMW AG's next-generation electric vehicle, the iX3. The move helps the South Korean company grow its business by expanding its chip business beyond memory into logic design and foundry-related services.

As per a report by Pulse, the English service of Maeil Business News Korea, the new BMW iX3 is a medium-sized electric SUV. It is the first car made in large numbers to use BMW's new electric system called Neue Klasse. This vehicle was first shown to the public in Germany and will start selling in South Korea during the second half of next year.

Samsung created a specific chip for this car called the Exynos Auto V720. These types of chips manage the entertainment and information systems inside a car. They help the car show driving details, play high-quality videos, and run video games on the car's screens. Samsung previously gave similar chips to other car companies like Audi and Volkswagen.

After the iX3, Samsung wants to put its chips in many more BMW cars. Future models like the 7 Series may use an even more powerful chip called the Exynos Auto V920. This flagship chip uses 10 small processing units to work faster while using less power. When BMW unveiled the iX3, the company said the car has four high-performance computers that are 20 times faster than older versions.

"Industry reviews have also highlighted the vehicle's in-vehicle infotainment capabilities, particularly its audio and video processing performance. Analysts say the Exynos Auto-based computing architecture plays a key role in delivering stable performance for autonomous driving features and infotainment systems," the report said.

Samsung Chairman Jay Y. Lee worked closely with partners as a contributing factor. He recently visited other big electric car makers like BYD and Xiaomi and met with the leader of Mercedes-Benz. Samsung sees future cars as a very important part of its business.

Different parts of the company work together to make batteries, screens, and audio systems for cars. Recently, Samsung's company Harman even bought a German business that helps cars drive more safely.

"This BMW supply deal is significant in that Samsung has expanded its portfolio with a German automaker, a segment with very high barriers to entry," the report quoted an industry official.

- ANI

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Reader Comments

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Priya S
Great to see Asian tech giants leading. But I really wish an Indian company was in this space. We have the talent in Bangalore and Hyderabad. When will we see a 'Made in India' chip powering a global car brand? That's the dream.
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Rohit P
The Exynos Auto V920 sounds like a beast! 10 processing units? 🚗💨 My concern is always the after-sales and software updates in India. Hope BMW India ensures the infotainment system is well-supported locally and doesn't become laggy after a year.
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Sarah B
As someone who drives an EV in Delhi, the in-car tech is a huge factor. Stable performance for autonomous features is crucial in our chaotic traffic. If this chip delivers, it's a big step forward. Hope it's priced reasonably for the Indian market.
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Vikram M
Samsung is making smart moves. From phones to cars. But let's be real, the BMW iX3 will be a luxury product here. The real test is if this tech trickles down to more affordable cars that the common man in India can buy. That's when we'll see a true revolution.
K
Karthik V
Respectfully, while this is impressive, I hope the focus isn't just on entertainment and games. For Indian conditions, reliability, heat management (our summers are no joke!), and dust resistance in the hardware are equally, if not more, important. Hope Samsung has factored that in.

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