India's Auto Sector in 2025: EVs, Premium Rides & Engineering Innovation

India's automotive sector demonstrated resilience in 2025, with electric two-wheeler penetration reaching a record 16% amid industry consolidation. The market was strongly defined by premiumisation, with larger tyres and SUVs reshaping OEM supply chains. Vehicle development is increasingly driven by engineering-led innovation and deep personalisation, enabled by AI and advanced materials. Supported by policy tailwinds and the entry of global players, the industry is poised for customer-centric growth heading into 2026.

Key Points: India's Auto 2025: EV Growth, Premiumisation & Innovation

  • EV scooter penetration hits 16%
  • Premiumisation & SUV demand surge
  • Engineering & personalisation drive design
  • Policy support & global players boost market
3 min read

EV momentum, premiumisation and engineering innovation define India's auto sector in 2025

India's auto sector in 2025 saw EV consolidation, strong premiumisation trends, and a shift to engineering-led innovation, setting the stage for 2026.

"The industry decisively consolidated around leaders who stayed true to core scooter values... - Ajinkya Firodia, Kinetic Watts & Volts"

New Delhi, December 31

As 2025 draws to a close, India's automotive and mobility sector has emerged more resilient and future-focused, marked by strong premiumisation trends, deeper electric vehicle consolidation, and a growing emphasis on engineering-led innovation, according to industry leaders.

Despite global geopolitical uncertainties, supply-chain disruptions and cost pressures, the sector maintained steady growth through capacity expansion, technology integration and evolving consumer preferences, positioning India as a key long-term mobility market heading into 2026.

Highlighting the transformation in electric two-wheelers, Ajinkya Firodia, Vice Chairman and Managing Director of Kinetic Watts & Volts Ltd., said 2025 was a defining year for India's electric scooter ecosystem.

"The industry decisively consolidated around leaders who stayed true to core scooter values such as strength, reliability, service and quality, while intelligently blending modern electronics and connected features," Firodia said, noting that EV penetration in scooters crossed an all-time high of 16 per cent during the year.

He added that despite challenges such as rare-earth magnet shortages, tapering subsidies and rising input costs, domestic EV manufacturers continued to innovate and strengthen their market position. The entry of global players such as Tesla and VinFast further reinforced India's credibility as a serious long-term EV destination, he said.

Firodia also pointed to policy support, including the reduction of GST from 28 per cent to 18 per cent, as a positive catalyst for the broader automobile market, which continued to grow despite global conflicts, tariff uncertainties and economic volatility.

Reflecting on the industry's legacy, he termed the passing of Ratan Tata as a "turning point" for Indian automotive history, describing him as a leader who combined global ambition with innovation for the common Indian.

Design and engineering-led transformation is increasingly shaping vehicle development, according to Pratik Malkan, Chairman of Lusso Designs India.

"Personalisation has evolved from cosmetic differentiation to a core engineering principle, influencing vehicle architecture, material choices and feature integration," Malkan said.

He added that Lusso Designs is supporting OEMs through AI-led design modelling, robotics-assisted production, advanced prototyping and lightweight composite engineering, enabling faster development cycles and premium positioning while aligning with sustainability goals.

With India's high-net-worth and ultra-high-net-worth consumer base expanding, Malkan said demand for bespoke and premium mobility solutions is expected to remain strong, supported by global collaborations and a focused R&D roadmap.

On the tyre industry front, Harinder Singh, Managing Director and CEO of Yokohama India Pvt. Ltd., said that while consumers are seeking higher performance as road infrastructure improves, value and mileage remain key decision factors.

"On the OEM side, the shift has been even more pronounced. 17-inch and above tyres, now account for nearly a quarter of OEM supply, growing rapidly as SUVs and premium vehicles redefine the fitment landscape," noted Singh

Despite ongoing currency volatility, Singh said the direction of the passenger vehicle market remains clear, led by SUV-led premiumisation.

As the industry enters 2026, industry leaders remain optimistic that continued innovation, strategic partnerships and customer-centric design will drive the next phase of growth for India's automotive and mobility ecosystem.

- ANI

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Reader Comments

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Priya S
While the premiumisation trend is exciting, I worry it's making cars unaffordable for the middle class. Everyone is launching SUVs and luxury features, but what about reliable, fuel-efficient cars for the average Indian family? The focus seems skewed.
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Vikram M
The mention of Ratan Tata sir hit differently. A true legend who made cars like the Nano, dreaming of mobility for every Indian. Today's innovation stands on the shoulders of such giants. His vision is still relevant.
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Sarah B
Interesting read from an international perspective. The entry of Tesla and VinFast shows India is now a serious global market, not just a domestic one. The blend of local value (mileage, service) with global tech is a unique model to watch.
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Rohit P
GST reduction from 28% to 18% was a game-changer! My father finally bought his first new car this Diwali because of it. Policy support matters so much for the common man. Hope the government continues with such pragmatic steps.
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Harinder Singh
As someone in the auto component industry, the shift to 17-inch+ tyres mentioned is very real. Every second new vehicle on our highways is an SUV. The market is evolving faster than many anticipated. Exciting times for engineering.
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Ananya R
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