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With Rs146 Cr PAT, Zupee reports first-ever profit, reinforces position as India's leading skill gaming platform

ANI April 22, 2025 230 views

Zupee has marked its first profitable year with Rs146 Cr net earnings, cementing its leadership in India's skill-based gaming sector. The company's innovative Ludo format drove a 60% surge in users while expanding beyond traditional North Indian markets. Despite GST hurdles, Zupee maintained momentum through operational adaptability and product-focused strategies. Backed by top investors, the startup is redefining casual gaming with culturally resonant, skill-driven experiences.

"FY24 was a landmark year as we turned profitable, scaled significantly, and built an entirely new gaming category" – Dilsher Singh Malhi, Zupee CEO"
New Delhi, April 22: Zupee, India's leading skill-based gaming platform, on Tuesday announced its financial results for the fiscal year ending March 31, 2024, posting Rs1,123 crore in net revenue. The company also reported a net profit of Rs 146 crore, marking its first annual profitability since inception, corroborating strong business fundamentals and sustainable growth.

Key Points

1

Zupee's FY24 revenue hits Rs1,123 Cr with 60% user growth

2

Pioneered Skill-Based Ludo dominates India's casual gaming space

3

Expanded workforce by 10% for tech and product innovation

4

Navigated 28% GST challenges with agile operations

FY24 marked a period of strong, broad-based growth for Zupee, with a 60% increase in its registered user base. Having consolidated its leadership in traditional North Indian markets, the company expanded its presence across India, successfully entering new regions and attracting a wider, more diverse user demographic.

According to a company statement, Zupee is known for pioneering Skill-Based Online Ludo, creating an entirely new category in India's online gaming landscape. At a time when the space was dominated by fantasy sports and rummy, Zupee introduced skill-based casual games, offering a fresh alternative. Today, it not only leads the category it created but has also proven that this model can scale, resonate across diverse demographics, and thrive on strong business fundamentals.

The statement further said that, during the fiscal year, Zupee continued to strengthen its internal capabilities to support long-term growth. The company expanded its workforce by over 10%, with a focus on hiring across product development, data science, technology, and operations. This strategic investment aligns with Zupee's commitment to building scalable systems, fostering innovation, and ensuring operational excellence as the business continues to scale rapidly.

Dilsher Singh Malhi, Founder & CEO of Zupee, said, "FY24 was a landmark year as we turned profitable, scaled significantly, and saw our games resonate with audiences far beyond our initial markets. We didn't just grow; we built an entirely new category in India's gaming landscape. Our growth demonstrates that games rooted in culture transcend geographical boundaries and generations. Our focus on innovation, compliance, and responsible gaming has positioned Zupee as a resilient player in India's gaming market.

"While the 28% GST implementation in the latter half of the year posed structural challenges across the gaming industry, Zupee Ludo sustained its momentum through operational agility, early adaptability, and a product-first approach. The full-year impact of the revised GST regime will reflect in FY'25, even as we continue to advocate for a balanced tax framework that differentiates skill-based games from games of chance, he added.

Zupee offers 'games of skill' in which a player's skill, knowledge, attention, experience and capabilities are crucial to success. Founded by IIT Kanpur graduates Dilsher Singh Malhi and Siddhant Saurabh in 2018, Zupee is backed by marquee investors, including WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, and Orios Venture Partners. Recently, Zupee was also recognised and applauded as the 'Future Ready Organisation'.

Reader Comments

R
Rahul K.
Impressive growth story! Turning profitable in just 6 years is no small feat. Their focus on skill-based games is really paying off. Hope they maintain this momentum 🤞
P
Priya M.
My whole family plays Zupee Ludo now! It's become our evening ritual. Glad to see an Indian startup doing so well while keeping things fun and skill-based 👏
A
Amit S.
While the numbers look great, I wonder how sustainable this is with the new GST rates. The article mentions challenges but doesn't give enough detail about how they'll handle it long-term.
N
Neha T.
Love that they're creating jobs in tech! 10% workforce growth is significant. More Indian startups should focus on building local talent like this 💯
V
Vikram J.
Played their Ludo game last week - the interface is super smooth! No wonder they're growing so fast. Hope they introduce more traditional Indian games with this quality.
S
Sunita R.
As someone from a smaller city, I appreciate how they've expanded beyond just metro users. Finally a gaming platform that doesn't treat us like second-class players!

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