Key Points

The OSOP scheme is transforming Ajmer station into a hub for Pushkar’s indigenous crafts. Local products like Gulabchand and Amla Candy are gaining popularity among travelers. Artisans and traders benefit from increased visibility and sales. The initiative aligns with the ‘Vocal for Local’ campaign, boosting Rajasthan’s economy.

Key Points: Pushkar Local Products Thrive Under Railways OSOP Scheme at Ajmer Station

  • OSOP scheme boosts Pushkar’s local crafts at Ajmer station
  • Railways initiative empowers marginalized artisans
  • Travelers and tourists drive demand for indigenous products
  • Gulabchand and Amla Candy among top-selling Pushkar items
2 min read

Rajasthan: Pushkar's local products get a new identity through OSOP scheme

Rajasthan’s Pushkar crafts gain national exposure as Indian Railways’ OSOP scheme boosts sales at Ajmer station, empowering local artisans.

"Pushkar products are famous even abroad – Sachin Gulwani, OSOP Stall Operator"

Jaipur, July 23

The ‘One Station, One Product’ (OSOP) scheme run by the Indian Railways to promote ‘Vocal for Local’ is providing a market for local, indigenous products and also creating additional income opportunities for the marginalised sections of society.

Ajmer station in Rajasthan is setting a new example of success in taking forward this scheme. Many stalls have been put up at the Ajmer station, which have turned out to be a big draw for travellers as well as tourists.

Many local products are being sold at Ajmer station under the 'One Station One Product' scheme. This has done a great deal in promoting the locally produced products, particularly those made in Pushkar.

OSOP has provided a good and hands-on platform in the promotion of local products and has given recognition to the craftsmen and traders, enabling them to make money from it.

Sachin Gulwani, operator of the OSOP stall at Ajmer station, told IANS, "All the good products of Pushkar have been stocked at the shop. All the big products like Gulabchand, Gulkand, Sharbat, Amla Murabba and Amla Candy have been stocked."

“When we came to know about this scheme of the Central Government, we opened this shop. This shop is doing very well. People coming from different places of the country take Pushkar products from the station, which makes us very happy. Pushkar products are famous even abroad," he elaborated.

A customer named Kajal Kashyap said, "The Central Government's OSOP scheme is being liked by people across the country. A stall has been set up under this scheme at Ajmer Railway Station in Rajasthan, where local products of Pushkar are being sold, which people are liking very much.

“Whenever I come here, I buy Amla candy and rose water. Under this scheme, the main items of the city are kept at the shop. This scheme is very good," she added.

- IANS

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Reader Comments

R
Rohit P
Finally a scheme that actually benefits local artisans! But I hope the railway authorities ensure fair pricing and don't let middlemen exploit these small traders. The real makers should get proper profit.
A
Aman W
As someone from Pushkar, I can confirm our local products are world-class 🌍 The OSOP scheme is giving them the platform they deserve. My uncle's gulkand business has doubled since they started selling at Ajmer station!
S
Sarah B
I'm an international tourist and I absolutely loved these stalls! Brought back so many authentic Rajasthani products as gifts. Much better than airport shops where everything is overpriced. More such initiatives please!
V
Vikram M
Good scheme but implementation needs improvement. Visited last week - some stalls were closed during peak hours. Railways should ensure proper timing and maintenance. Also need better signage to guide passengers to these stalls.
K
Kavya N
हमारे देश के हस्तशिल्प और स्थानीय उत्पादों को इस तरह का मंच मिलना बहुत अच्छी बात है! 🙏 Pushkar की चीजें तो खास होती ही हैं। अगली यात्रा में जरूर खरीदारी करूंगी।

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