Key Points

India's real estate market is shifting toward luxury properties, with sales value outpacing volume growth. The NCR region saw the highest price surge at 26%, while Pune and Mumbai demand declined. Affordability concerns are rising as mid-income buyers struggle with steep price hikes. Organised developers may benefit from RERA consolidation, but overall demand could weaken.

Key Points: Nuvama Reports Premium Real Estate Boom Amid Affordability Concerns

  • Luxury home demand grows but overall housing volumes stagnate
  • NCR leads with 58% YoY sales value surge
  • Pune and MMR see 11-15% absorption drop
  • Rising prices pressure mid-income buyers despite developer launches
2 min read

Premiumisation trend playing in real estate sector, but affordability remains a key concern: Nuvama

India's real estate sees luxury demand surge but affordability drops as prices rise sharply, with NCR leading growth while Pune and MMR decline.

"The premiumisation trend is playing out in the industry, evident from lower sales volume growth versus value rise – Nuvama Report"

New Delhi, July 24

The real estate sector in India is witnessing a clear trend of premiumisation, but affordability is emerging as a major concern, according to a report by Nuvama.

The report highlighted that while the demand for premium and luxury homes continues to grow, this has not translated into a significant increase in overall housing volumes. Instead, the growth in sales value has outpaced the growth in volumes.

For instance, the report mentioned that in June 2025, the sales volume across the top seven cities rose only 1 per cent year-on-year (YoY), while sales value jumped 23 per cent YoY.

This indicates a shift towards high-value properties, showing that people are buying more expensive homes even though the number of houses sold has not increased much.

It stated "the premiumisation trend is playing out in the industry, which is evident from the fact that the rise in sales volumes is lower than the increase in sales value".

However, in the second quarter of calendar year 2025 (Q2CY25), sales by value increased 9 per cent YoY, though it was down 4 per cent on a quarter-on-quarter (QoQ) basis.

The National Capital Region (NCR) led the growth, recording a 58 per cent YoY rise in sales value. Chennai followed with 37 per cent growth, while Bengaluru and Kolkata saw modest increases of 13 per cent and 2 per cent respectively.

However, not all cities performed well. Housing absorption fell significantly in Pune and the Mumbai Metropolitan Region (MMR), with both cities recording a 11-15 per cent YoY decline. Hyderabad also saw a 5 per cent fall in absorption during Q2CY25.

While RERA-driven consolidation is opening up new growth opportunities for organised players in the sector, the report mentioned that the affordability of homes is becoming a key issue.

With property prices rising sharply, especially in premium segments, more people may find it difficult to buy homes in the coming quarters.

Due to strong demand in the premium segment, prices have surged across all major cities. The NCR witnessed the highest price increase, with average prices rising 26 per cent YoY. Chennai followed with a 21 per cent hike. Bengaluru and Kolkata each saw prices go up by 14 per cent YoY.

According to the report, absorption for organised developers is expected to improve with more project launches. However, the pressure on affordability could weigh on the overall demand, especially in the mid-income housing segment.

- ANI

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Reader Comments

S
Shreya B
As someone working in real estate marketing, I can confirm the luxury segment is booming! NRIs and wealthy business families are snapping up properties without even visiting sites. But yes, affordable housing is becoming a distant dream for most Indians 😔
A
Aman W
The 26% price hike in NCR is insane! Builders are exploiting buyers. I've been house hunting in Gurgaon for 6 months - same flats that were ₹80L last year are now ₹1Cr+. This bubble will burst soon.
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Priya S
Interesting to see Chennai performing so well! Maybe because our city still offers better value compared to Mumbai/Delhi. But even here, decent 3BHKs in good localities now start at ₹1.2Cr+. Middle class is getting squeezed from all sides.
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David E
As an expat in Mumbai, I find these price trends shocking. The premium properties here cost more than comparable homes in many European cities, yet salaries haven't kept pace. How do young professionals manage?
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Nisha Z
The report misses one key point - black money in real estate is still a big factor. Many luxury purchases are cash deals to park unaccounted money. Until this stops, prices won't reflect true demand-supply dynamics.
K
Karthik V

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