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Key Points

Snoop Dogg insists that his brand partnerships must include support for his community initiatives. He recently dropped a new country-rap track, 'Gettin Gone,' with Ernest. The rapper also announced his upcoming gospel album, 'Altar Call,' set for release later this month. His approach reflects a blend of business savvy and social responsibility.

Key Points: Snoop Dogg Demands Brands Support Community in Collaborations

  • Snoop Dogg prioritizes community support in brand deals
  • New song 'Gettin Gone' with Ernest released April 9
  • Upcoming gospel album 'Altar Call' drops April 27
  • Emphasizes ownership and brand alignment in partnerships
1 min read

You can pay me...: Snoop Dogg says he collaborates with brands that support his community

Snoop Dogg reveals he only partners with brands that back his community initiatives, ensuring deals go beyond just payment.

"You can pay me, but that ain't all we are doing. We gonna make sure you take care of this community initiative that I have. – Snoop Dogg"

Washington, April 18

Rapper and actor Snoop Dogg shared that he only works with brands and companies that support his community.

He shared that his collaborations depend on his philanthropic mindset.

"You can pay me, but that ain't all we are doing," he said, adding, "We gonna make sure you take care of this community initiative that I have. It could be silent or it could be loud, but that's a part of the deal as well," as per Billboard.

"The way you framing it, with all due respect, is like I'll do anything," he shared. "I want you to frame it like I'll do anything if I own the brand. That's a big difference," he added.

Snoop and country singer Ernest released their new song, 'Gettin Gone' on April 9, as per the outlet.

'Gettin' Gone' was written by Ernest, Snoop Dogg, Ben Hayslip, Rhett Akins and Mark Holman, with production by Jacob Durrett, as per Billboard.

Snoop also recently announced his new gospel album, Altar Call, which is set for release on April 27.

- ANI

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Reader Comments

T
Tyler R.
Love how Snoop stays true to his roots! It's refreshing to see celebrities using their platform to give back. That community-first mindset is everything 👏
J
Jamal K.
Respect to Snoop for setting these standards. Too many artists just take the check without thinking about impact. That gospel album announcement has me curious though!
S
Sarah L.
While I admire the intention, I wonder how much actual oversight there is with these community initiatives? Hope the brands follow through and it's not just PR.
M
Marcus T.
Snoop's business acumen is underrated. Dude's been building an empire while staying authentic. That country collab was fire too 🔥
A
Aisha B.
Gospel album from Snoop? The range! Can't wait to hear how he blends his style with gospel vibes. April 27 can't come soon enough!
D
Derek S.
"You can pay me, but that ain't all we doing" - that's a powerful statement right there. More celebs need to think like this.

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