Sun, 28 Jun 2026 · LIVE
Updated Apr 29, 2025 · 11:06
Computer News Updated Apr 29, 2025

OpenAI rolls out improvements to ChatGPT search, including shopping

OpenAI has launched significant improvements to ChatGPT's search functionality, introducing comprehensive shopping features across all user tiers. The update enables users to search products, compare options, and receive personalized recommendations directly within the platform. With enhanced memory capabilities and multi-source citations, ChatGPT aims to provide more contextual and verifiable information. The company also introduced a WhatsApp integration, making the AI assistant more accessible to users worldwide.

New Delhi, April 29

OpenAI on Tuesday announced the rollout of several improvements to ChatGPT search, including a better shopping experience.

Search has become one of ChatGPT's most popular and fastest growing features, with over 1 billion web searches just in the past week.

"Users can now search for a product, compare options, and buy products in ChatGPT. People will have personalised recommendations, visual product details, pricing, and reviews for products, with direct links to buy," said the Sam Altman-run AI company.

The company further stated that product results are chosen independently and are not ads.

"Commerce in ChatGPT is still early, and we'll continue to bring merchants along our journey as we quickly learn and iterate," said OpenAI.

These shopping improvements are rolling out to Plus, Pro, Free, and logged-out users in every market where ChatGPT is available.

According to OpenAI, Memory will soon work with search and shopping, which means ChatGPT will consider context from past conversations to help find a better answer for you.

"As always, you're in control of ChatGPT's memory and can update anytime in settings. We plan to roll this out in the next few weeks. This will be available to all Plus and Pro users except for those in the EEA, UK, Switzerland, Norway, Iceland, and Liechtenstein," the company informed.

You can now send a WhatsApp message to ChatGPT to get up to date answers. It's accessible to everyone where ChatGPT is available. You can learn more about the WhatsApp integration and add ChatGPT in your WhatsApp contacts via the QR code available here.

ChatGPT can now include multiple citations for a given idea so users can learn more or verify information across more sources. There's also a new 'highlight' UI to more clearly show which part of the answer the citation refers to, said OpenAI.

Also, users can now execute faster searches with real-time suggestions from ChatGPT.

— IANS

Reader Comments

Sarah K.

This is actually super useful! I've been using ChatGPT for research but having shopping built right in could save me so much time. Hope the recommendations are as good as they sound 🤞

Mike T.

Not sure how I feel about ChatGPT becoming a shopping assistant. I liked it better as a pure information tool. Feels like everything becomes commercialized eventually...

Anjali P.

The WhatsApp integration is the real game changer for me! Being able to get answers while messaging friends is brilliant. Already set it up and it works like a charm 👌

David L.

Respectfully, I think OpenAI should focus more on improving factual accuracy before adding shopping features. The multiple citations help, but I've still gotten incorrect info before.

Jamie R.

The memory feature sounds promising! Tired of repeating myself in every chat. Though I wonder how they'll handle privacy with shopping preferences being remembered...

Tyler W.

1 billion searches in a week is insane! 😳 No wonder they're expanding features. The real-time suggestions already saved me hours this week at work. Keep the updates coming!

We welcome thoughtful discussions from our readers. Please keep comments respectful and on-topic.

Reader Voices

Leave a comment

Be kind. Add to the conversation. 0/50
Thank you — your comment has been submitted.
JS blocked