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Key Points

Nagaland's Deputy Chief Minister Y Patton has launched the Atmanirbhar Bharat Sankalp Abhiyan, a 90-day campaign to promote indigenous products. He emphasized that Swadeshi has deep roots in India's independence movement and cultural history. The campaign includes various activities like Swadeshi fairs, seminars, and competitions nationwide. Patton urged citizens to make Swadeshi a part of their daily lives as an expression of love for the nation.

Key Points: Nagaland Dy CM Patton Launches Atmanirbhar Bharat Sankalp Abhiyan

  • Campaign promotes Swadeshi goods, Indian languages, and cultural heritage as three pillars
  • Includes nationwide programs like Swadeshi quiz and essay competitions
  • Links modern movement to historical figures like Gandhi and Tilak
  • Aims to strengthen local industries and reduce foreign dependence
3 min read

Nagaland Dy CM Patton launches Atmanirbhar Bharat Sankalp Abhiyan to promote self-reliant and indigenous products

Nagaland Deputy CM Y Patton launches 90-day Swadeshi campaign promoting local products, inspired by PM Modi's vision for self-reliant India and economic independence.

"The pledge of Swadeshi is our collective responsibility. Each one of us must make it a part of our daily lives. - Deputy CM Y Patton"

Kohima, October 6

The Bharatiya Janata Party Nagaland, led by Deputy Chief Minister Y Patton, on Monday launched the "Atmanirbhar Bharat Sankalp Abhiyan" - a Flagship 90-day campaign inspired by Prime Minister Narendra Modi's vision to promote self-reliant and indigenous products amongst every citizen, stated a release.

Addressing the media today at the BJP headquarters in Kohima, Deputy Chief Minister Y. Patton emphasised the essence of the Swadeshi campaign, urging citizens to embrace locally made products, uphold Indian culture, and strengthen the national economy.

He highlighted that the call for "Har Ghar Swadeshi, Ghar-Ghar Swadeshi" is both a mission and a collective strength.

Patton reminded that Swadeshi has long been a part of India's cultural spirit and a key pillar of the independence movement led by leaders like Lokmanya Tilak, Aurobindo, and Mahatma Gandhi.

He further stated that Swadeshi once focused on khadi and local goods and had evolved into a modern movement encompassing advanced technology, defence production, semiconductors, Indian languages, and world-class crafts.

"After independence, while nationalist organisations continued to promote Swadeshi, India's adoption of a Western development model weakened local industries and increased foreign dependence. In 1964, Dattopant Thengadi revived the spirit of Swadeshi, emphasising that true security lies in economic self-reliance and the strength of Indian industries and workers. His ideas later inspired the Atmanirbhar Bharat movement launched in 1991, which has been reinvigorated under Prime Minister Narendra Modi through initiatives like Make in India, Startup India, and Vocal for Local," he said

"Today, the three pillars--Swadeshi (Indian goods), Swabhasha (Indian languages and knowledge systems), and Swabhusha (heritage and aesthetics)--form the foundation of Atmanirbhar Bharat, guiding India toward Viksit Bharat. Under Modi's leadership, this vision is being realised through defence indigenisation, ODOP, GeM/ONDC, and pride in India's civilizational heritage," Patton said.

The Deputy Chief Minister also mentioned that under this campaign, several programs would be organized nationwide, including online Swadeshi quiz competition, Atmanirbhar Bharat essay competition, conferences for, traders, small industrialists and professionals, college-level Swadeshi Sankalp seminars, and Swadeshi fairs and urged everyone to participate in the activities with pride so that the message of Swadeshi reaches society and our Swadeshi resolve succeeds.

Patton further said that under the leadership of Prime Minister Narendra Modi, the nation was moving forward with the goal of Swadeshi.

"The pledge of Swadeshi is our collective responsibility. Each one of us must make it a part of our daily lives. It is not merely a campaign; it is an expression of our love and devotion towards our motherland," he said.

He urged the people to spread and resolve to every village, every lane, every home, to kindle the flame of Swadeshi in every heart, Har Ghar Swadeshi, Ghar-Ghar Swadeshi.

- ANI

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Reader Comments

R
Rohit P
Great to see this campaign reaching Nagaland! Our Northeastern states have so much to offer - from handicrafts to organic products. Hope this brings more visibility to local entrepreneurs.
A
Arjun K
While I appreciate the sentiment, I hope this isn't just another political campaign. We need concrete policies that actually help small businesses compete with international brands. The implementation matters more than the announcement.
S
Sarah B
As someone who recently visited Nagaland, I was amazed by the local crafts and textiles. Initiatives like this can really boost tourism and local economies. The Naga shawls and bamboo products deserve global recognition!
V
Vikram M
Har Ghar Swadeshi! This reminds me of Gandhi ji's teachings. Our generation needs to understand the importance of self-reliance. Let's make Indian products our first choice always. Jai Hind! 🙏
K
Kavya N
The focus on Swabhasha and Swabhusha is crucial. We must preserve our languages and cultural heritage while moving forward. Hope the youth participate actively in these competitions and seminars.

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