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Key Points

MyGov’s 'Think Social' workshop brought together digital experts to enhance government communication strategies. The event emphasized social media’s role in boosting citizen participation and transparency. Insights from platforms like YouTube and Meta helped refine outreach techniques. Successful campaigns like Pariksha Pe Charcha and Chandrayaan 3 Maha Quiz were showcased as best practices.

Key Points: MyGov Workshop Boosts Digital Governance and Citizen Engagement

  • MyGov workshop strengthens digital governance across ministries
  • Experts share insights on social media engagement
  • Case studies highlight successful campaigns like Pariksha Pe Charcha
  • Focus on tools like WhatsApp API and Meta AI for outreach
2 min read

MyGov organises workshop to boost digital governance, citizen engagement

MyGov's 'Think Social' workshop enhances digital governance with insights from YouTube, Meta, and LinkedIn, aligning with PM Modi's Janbhagidari vision.

"Social media is key to connecting with youth and amplifying government campaigns. – Nand Kumarum, CEO of Digital India Corporation"

New Delhi, June 13

MyGov, under the Ministry of Electronics and Information Technology, on Friday successfully organised a one-day workshop which was aimed at strengthening digital communication across various ministries and departments and enhancing citizen engagement through platforms like YouTube, Meta, and LinkedIn.

The workshop titled 'Think Social @ MyGov' aligns with Prime Minister Narendra Modi's vision of "Janbhagidari" or participatory governance, where digital tools play a crucial role in reaching citizens and making communication more inclusive and transparent.

Addressing the event here, Nand Kumarum, President & CEO of NeGD; MD & CEO of Digital India Corporation, spoke about MyGov's digital journey and its contribution to citizen-centric governance.

He highlighted the importance of social media in connecting with youth and increasing the impact of flagship government campaigns.

He also outlined flagship campaigns that have enabled large-scale public participation and promoted transparency.

Shobhendra Bahadur reflected on MyGov's 11-year journey, outlining how it has emerged as a key platform for public engagement in national initiatives.

Experts from platforms like YouTube and Meta shared insights on digital storytelling, content creation, audience targeting, and analytics.

Government communication professionals from various ministries attended the sessions to learn how to enhance reach and engagement through modern digital platforms.

Key discussions focused on improving visibility using tools like Google Trends, using engaging formats like Reels and Stories and understanding audience behaviour.

There were also sessions on WhatsApp API, Threads, and Meta AI for effective digital outreach.

Case studies from successful campaigns such as Pariksha Pe Charcha 2025, National Creators Awards, Chandrayaan 3 Maha Quiz, and the Campus Ambassador Programme were presented.

The workshop also revisited MyGov's efforts during the Covid-19 pandemic, especially its WhatsApp services for vaccination certificate access.

The event concluded by reaffirming MyGov's commitment to smarter, data-driven and people-first communication.

- IANS

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Reader Comments

A
Arjun P.
Great initiative! Digital governance is the need of the hour. MyGov has been doing excellent work in bridging the gap between citizens and government. The focus on social media is smart - that's where young India lives! 🇮🇳 #DigitalIndia
P
Priya M.
While the workshop sounds impressive, I hope they also focus on making these platforms accessible in regional languages. Many government campaigns fail to reach rural areas because content is mostly in English/Hindi. Digital India should mean ALL of India.
R
Rahul K.
The Pariksha Pe Charcha case study must be interesting! As a teacher, I've seen how students engage with such initiatives. But government departments need to be more responsive to feedback on these platforms - often it feels like one-way communication.
S
Sunita T.
Good step forward! 👏 But what about digital literacy? My mother in village still struggles with WhatsApp basics. Workshops should also train local champions who can help common people understand and use these platforms effectively.
V
Vikram S.
The Meta AI and WhatsApp API sessions sound promising! Hope they implement these tools to make grievance redressal faster. Currently many government helplines take weeks to respond. Technology should mean efficiency, not just visibility.
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Neha R.
As a content creator, I appreciate the focus on digital storytelling. Government campaigns often feel boring and preachy. If they can make their messaging as engaging as private brands, youth will definitely pay more attention! #ModernGovernance

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